Senior Manager, Instant Packs

Fanatics Collectibles•Los Angeles, CA

7d•$155,250 - $190,000

About The Position

Fanatics Collect is seeking a Senior Manager, Instant Packs Lead to join the Commercial team and coordinate the commercial strategy and execution of Instant Packs, Topps’ digital pack product. Instant Packs lets collectors open a real, primary-issuance pack of cards through a digital experience, with the cards delivered to their Vault. The product is in its rollout phase, with plans to expand across future Topps releases and product lines. This high-visibility role connects teams across the Collectibles organization. Working with senior stakeholders in Product, Tech, Operations, Creative, and Commercial, the Senior Manager will help shape commercial and go-to-market strategy while owning the execution calendar that turns plans into launches. Functional work remains with named leaders; this role keeps workstreams on track, surfaces risks, drives decisions to closure, and ensures launch components are delivered on time. The role also supports the roadmap for scaling Instant Packs to additional products, sports, and formats. The position is suited to someone experienced in turning ambiguity into structured plans, including candidates from management consulting or corporate strategy as well as product and commercial operations. A bachelor’s degree and at least five years of relevant experience are required. The listed base salary ranges are $155,250–$185,200 for Los Angeles and $168,750–$190,000 for New York City. These ranges are location-specific and exclude short- and long-term incentive compensation.

Requirements

Bachelor’s degree required.
At least 5 years of experience in ecommerce, marketplace operations, product/program management, or commercial strategy; exposure to launching new products or features is preferred in the posting.
Ability to drive cross-functional execution without formal authority and coordinate senior stakeholders in Product, Tech, Creative, and Commercial.
Ability to structure ambiguous problems into clear frameworks, decisions, and workplans, and build supporting analysis such as sell-through models, pricing scenarios, and launch trackers.
Ability to contribute to strategic and operational work, including pricing, positioning, commercial trade-offs, and resolving launch-day blockers.
Strong organization and project management instincts, including the ability to build plans.
Analytical, data-informed approach and fluency in commercial KPIs such as sell-through, conversion, GMV, and margin.
Polished, executive-ready communication skills and ability to synthesize stakeholder input into a clear, actionable narrative for leadership.
Comfort operating in a fast-paced, ambiguous, growth-stage environment where the product and playbook are still being built.
Deep curiosity about the hobby and passion for building innovative commerce experiences for collectors.

Nice To Haves

Background in management consulting, corporate strategy, or a similar role focused on structured problem-solving, executive communication, and working in ambiguous situations.
Experience in traditional product or commercial operations.
Exposure to launching new products or features.

Responsibilities

Own the end-to-end execution calendar for Instant Packs launches, coordinating Product, Tech, Topps, Operations, Creative, and Commercial workstreams.
Serve as the day-to-day conduit among functional owners by translating decisions into actions, escalating risks early, and driving open questions to resolution.
Partner with the Commercial SME on pack architecture, pricing, allocation, and launch sequencing, aligning go-to-market plans with commercial goals such as sell-through, GMV, conversion, and contribution margin.
Coordinate the sequenced go-to-market plan for each release, including seeding, creator and influencer coordination, owned-channel content, paid activity, and lifecycle/CRM moments, in partnership with Marketing and Growth.
Track and report performance metrics, including sell-through, conversion, GMV, and engagement, and use results to define a learning agenda for subsequent releases.
Own the sell-through and demand model for each drop, stress-testing pack economics, customer limits, and inventory posture against realistic and strong-case scenarios.
Coordinate the collector-facing product experience, including app readiness, product detail pages, and storefront placements, with Product and Tech; ensure launch dependencies such as app-store approval are met on time.
Maintain a single source of truth for positioning, messaging, and alignment guardrails so cross-functional partners remain consistent.
Help define the roadmap for scaling Instant Packs across additional products and sports, and support strategic thinking about additional formats.
Run post-launch retrospectives and turn learnings into a playbook that makes subsequent releases faster and lower-risk to execute.