Senior Manager, Instant Packs

Fanatics Collectibles•Los Angeles, NY

5d•$155,250 - $190,000

About The Position

Fanatics Collect is seeking a Senior Manager, Instant Packs Lead to join the Commercial team and coordinate the commercial strategy and launch execution of Topps’ digital Instant Packs product. Instant Packs are primary-issuance card packs opened through a digital experience, with the cards delivered to the collector’s Vault. The product is in its rollout phase, with an initial launch across selected products and plans to expand to future releases, product lines, sports, and potentially new formats. This high-visibility role connects teams across the Collectibles organization. In partnership with senior stakeholders and functional leaders in Product, Tech, Operations, Creative, and Commercial, the role helps shape commercial and go-to-market strategy while owning the day-to-day execution calendar. The position keeps workstreams on track, surfaces risks, drives decisions to closure, and ensures launch components come together on time. It does not own every function involved; each function has a designated leader. The role is suited to someone who can structure ambiguity into clear plans and frameworks, and offers potential to grow into broader ownership as Instant Packs scales.

Requirements

Bachelor’s degree required.
At least 5 years of experience in ecommerce, marketplace operations, product/program management, or commercial strategy, ideally with exposure to launching new products or features.
Ability to drive cross-functional execution without formal authority, coordinating senior stakeholders across Product, Tech, Creative, and Commercial.
Ability to structure ambiguous problems into clear frameworks, decisions, and workplans, and build supporting analyses such as sell-through models, pricing scenarios, and launch trackers.
Ability to operate across both strategy and execution, contributing to pricing, positioning, and commercial trade-offs while resolving launch-day blockers.
Strong organization and project management instincts, including the ability to build a plan.
Analytical and data-informed approach, with fluency in commercial KPIs such as sell-through, conversion, GMV, and margin.
Polished, executive-ready communication skills and ability to synthesize stakeholder input into a clear, actionable narrative for leadership.
Comfort working in a fast-paced, ambiguous, growth-stage environment where the product and playbook are still being built.
Deep curiosity about the hobby and passion for creating innovative commerce experiences for collectors.

Nice To Haves

Experience in management consulting, corporate strategy, or a similar role involving structured problem-solving, executive communication, and working through ambiguity.
Experience in traditional product or commercial operations.

Responsibilities

Own the end-to-end execution calendar for Instant Packs launches, coordinating across Product, Tech, Topps, Operations, Creative, and Commercial to keep workstreams on schedule and unblocked.
Serve as the day-to-day conduit between functional owners by translating decisions into action, escalating risks early, and driving open questions to resolution.
Partner with the Commercial SME to shape pack architecture, pricing, allocation, and launch sequencing, ensuring go-to-market plans support commercial goals such as sell-through, GMV, conversion, and contribution margin.
Coordinate the sequenced go-to-market plan for each release, including seeding, creator and influencer coordination, owned-channel content, paid marketing, and lifecycle/CRM moments, in partnership with Marketing and Growth.
Track and report on core performance metrics, including sell-through, conversion, GMV, and engagement, and turn results into a learning agenda for subsequent releases.
Own the sell-through and demand model for each drop, stress-testing pack economics, customer limits, and inventory posture against realistic and strong-case scenarios.
Coordinate the collector-facing product experience, including app readiness, product detail pages, and storefront placements, with Product and Tech; ensure launch dependencies such as app-store approval are met on time.
Maintain a single source of truth for positioning, messaging, and alignment guardrails so cross-functional partners remain consistent.
Help define the roadmap for scaling Instant Packs across additional products and sports, and support early strategic thinking about additional formats.
Run post-launch retrospectives and turn learnings into a playbook that makes subsequent releases faster and lower-risk to execute.