Director, Asynchronous Instant Rips
About The Position
Fanatics Collect is seeking a Director to own AIR, its asynchronous instant rips product. AIR gives collectors an on-demand ripping experience with transparent economics and cards they want to own. This is a general-manager role accountable for the product strategy, roadmap, and significant revenue, with ownership of acquisition, activation, retention, pack economics, and monetization. The role centers on creating reasons for collectors to return and spend through pack drops, themed releases, tentpole events, and live-operations calendars. The Director will operate AIR as a consumer live-service business, using cohort analysis, performance marketing, and a consistent cadence of content and events. They will lead cross-functional teams across product, inventory, design, engineering, marketing, and analytics, and collaborate with the Live Instant Rips, Live Breaking, Marketplace, and Topps teams. This is a highly visible, hands-on leadership role in an early-stage, fast-moving business. Fanatics Collect is a product and technology group focused on collectibles, with products including Topps.com, Fanatics Collect, and Fanatics Live. It is backed by Fanatics and aims to build products for sports fans and collectors.
Requirements
- 8+ years of experience in consumer product, growth, or general management.
- 3+ years leading teams and owning a P&L or large revenue line.
- Proven track record in a live-service consumer business such as free-to-play gaming, mobile games, sports betting, fantasy sports, or a similar engagement-led product.
- Deep experience planning and running live-operations events, drops, seasons, and content calendars that drive engagement and revenue.
- Strong command of user cohorting, lifecycle marketing, and lifetime-value modeling, with a track record of improving retention and monetization.
- Hands-on performance marketing experience, including paid acquisition, creative testing, attribution, and customer-acquisition-cost-to-lifetime-value management.
- Strong commercial and financial acumen, including forecasting, unit economics, and pricing.
- Analytical mindset and fluency in SQL or BI tools such as BigQuery, Metabase, or Looker, with comfort working directly with data.
- Experience in regulated or reputation-sensitive consumer categories and sound judgment about responsible product design.
- Exceptional communication, cross-functional leadership, and stakeholder-management skills, with the ability to balance strategy and hands-on execution.
- Bachelor’s degree in Business, Economics, or a related field.
Nice To Haves
- Genuine passion for sports, trading cards, or collectibles.
- Experience in collecting communities, packs, or breaking.
- MBA or equivalent.
Responsibilities
- Own AIR strategy and P&L, setting and delivering revenue, retention, and margin targets.
- Define and execute the product roadmap with Product, Design, and Engineering, balancing speed to market with long-term platform health.
- Build and operate a live-operations engine spanning pack launches, limited drops, seasonal and sports-calendar events, collaborations, and tentpole moments, with a clear calendar and measurable playbook.
- Own user cohorting and lifecycle strategy, from first rip to VIP, using data to understand repeat purchase, card retention, and lifetime value.
- Lead AIR performance marketing and growth, including channel mix, creative testing, customer acquisition cost and payback targets, and the connection between acquisition and downstream retention.
- Own pack design and economics with Inventory and Finance, managing expected value, buyback rates, sourcing, and margin.
- Run experimentation across pricing, pack mechanics, merchandising, onboarding, and CRM.
- Partner with Legal, Policy, and Compliance to support transparent mechanics, a collector-first foundation, and responsible operation amid an evolving regulatory landscape.
- Work with Partnerships, Marketing, and Content to involve licensors, athletes, breakers, and creators in AIR moments.
- Coordinate with the Instant Rips Live team so the two products serve distinct collector needs and reinforce each other.
- Build, coach, and develop a high-performing team, setting clear expectations and a culture of ownership and speed.
- Report performance to senior leadership with clear, metrics-led insights about results and next steps.
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What This Job Offers
Job Type
Full-time
Career Level
Director
