Director, Transition Marketing

MDVIP•Remote,

34d

About The Position

MDVIP is seeking a Director, Transition Marketing to lead marketing for the transition of a physician from a traditional practice model to MDVIP affiliation. This integrated marketing role owns the value-proposition narrative and creative while applying performance-marketing practices to test, measure, and scale effective approaches. The role guides patients from their first in-person conversation with a physician through follow-up touchpoints, and owns the channel strategy, cadence, and content supporting that experience. It requires strong cross-functional collaboration and the ability to act quickly and independently. The Director diagnoses friction in the patient transition experience using patient and physician feedback, then turns findings into prioritized problem statements and marketing solutions. The role improves existing materials, adapts messaging for underperforming patient cohorts, reinforces the value proposition across email, direct mail, text, and in-office conversations, and partners with physicians and practice staff to make communications authentic to each physician and their patient relationships. It establishes and reports on transition performance measures to senior leadership and tracks consumer marketing trends in healthcare and membership models.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field.
At least 12 years of professional experience, including at least 7 years in marketing or other customer-facing roles.
Demonstrated ability to build and manage a prioritized pipeline of strategic opportunities using data and frontline input.
Strong command of data and ability to translate findings into a revised messaging framework.
Ability to work independently, take action, and manage opportunities in ambiguous or fast-changing environments.
Ability to communicate clearly with senior leadership and influence cross-functional teams without formal authority.

Nice To Haves

Master’s degree in Marketing, Healthcare Administration, or an MBA.
Background in membership or subscription-based business models.
Experience marketing to physicians or in private practice settings, including knowledge of physician and patient pain points when moving from a traditional to a membership-based practice model.
Experience with marketing analytics or attribution tools.
Track record of identifying and acting on opportunities with minimal oversight in ambiguous or fast-changing environments.
Understanding of healthcare compliance considerations, including HIPAA and TCPA, for patient-facing outreach.

Responsibilities

Diagnose pain points in the patient transition experience using patient and physician feedback, translate them into problem statements, and drive the broader marketing team toward solutions.
Review existing transition marketing materials and prioritize and implement enhancements to increase patient engagement.
Identify underperforming patient cohorts and adapt materials and physician messaging to improve conversion.
Reinforce transition messaging across channels and cadences, including email, direct mail, text, and in-office conversations.
Partner with affiliated physicians and practice staff to pressure-test messaging and ensure conversations and follow-up touchpoints reflect the physician’s voice and patient relationships.
Establish and report transition channel performance—including enrollment rate, engagement by channel, and time-to-convert—to senior leadership, with analysis of which creative or messaging changes are driving results.
Stay current on consumer marketing trends in healthcare and membership models, including direct mail innovation, email design standards, and digital patient communication.
Synthesize internal data and frontline signals into prioritized opportunities and detailed plans.
Mobilize Operations and Marketing teams to adjust roadmaps and resourcing without formal authority.
Structure pilots, evaluate results, and scale approaches supported by data.
Translate analytical findings into revised messaging frameworks and communicate transition dynamics clearly to senior leadership.
Reprioritize quickly as new practice transitions arise, including outside standard planning cycles.

Benefits

Competitive base salary complemented by performance-based incentives.
Medical and prescription drug coverage.
Dental coverage.
Vision coverage.
Flexible Spending Account.
Health Savings Account.
Dependent Care Flexible Spending Account.
Basic and supplemental life insurance and Accidental Death and Dismemberment coverage.
Disability Income Protection Plan.
Employee Assistance Program.
401(k) retirement program.
Vacation, paid holidays, and personal time.
Paid sick and family and medical leave time as required by law.
Ongoing training and leadership development programs.
Inclusive, collaborative work environment; MDVIP is recognized as a Great Place to Work®.