Director of Care Transition

Beecan Health•Glendale, CO

19h

About The Position

The Director of Care Transition develops, coordinates, directs, and administers the facility’s marketing and public relations programs and services to support full occupancy. The role promotes the facility and its services to the community, maintains knowledge of admission requirements and facility programs, and communicates with prospective residents, families, community organizations, and media. The position is located in the Denver Metro area.

Requirements

2–4 years of experience in marketing or public relations in a health care setting.
Thorough knowledge of effective communication, mass media, advertising, and community relations principles as they relate to nursing facility operations.
Ability to make direct sales calls and organize and deliver public presentations.
Ability to establish, implement, and maintain an effective marketing and public relations program.

Nice To Haves

Previous supervisory experience.
Bachelor’s degree from an accredited college, specializing in marketing, communications, or an equivalent field.

Responsibilities

Plan, develop, organize, implement, evaluate, and direct the facility’s marketing and public relations programs and activities to maintain and increase census and inform the community about the facility, its programs, services, and practices.
Promote the facility and its services to outside sources, including physicians, discharge planners, business members of the community, churches, and schools providing adult education.
Maintain thorough knowledge of facility admission requirements, services and programs, and admissions policies and procedures.
Conduct tours for community members and families; interview prospective residents and guarantors before admission and explain nursing facility services.
Maintain ongoing communication with the media and contact them when new programs, promotions, or similar initiatives are implemented.
Develop and regularly update the facility’s media contact file.
Keep the Administrator informed of newspaper, radio, and television accounts of noteworthy items of general interest that may affect the facility, as well as regulations governing the facility.
Demonstrate commitment to the company’s mission, values, and standards of ethical behavior.