DIRECTOR, SOCIAL, INFLUENCERS & COMMUNITY

Jack In The Box•San Diego, TX

20d•$140,000 - $200,000

About The Position

The Director, Social, Influencers & Community leads Jack in the Box’s social, influencer, and community function. The role builds a distinctive social presence that strengthens brand relevance, sparks cultural conversation, deepens fan relationships, and expresses the brand’s personality. It oversees organic social strategy and execution, influencer and creator marketing, community management, social listening, and social-first content. The Director partners across Marketing, Creative, Media, PR, Partnerships, Digital, Analytics, and agency teams to turn integrated marketing ideas into engaging, shareable social experiences. The role also leads the team and fosters speed, creativity, experimentation, cultural fluency, sound judgment, and a focus on the fan community. The position leads social strategy and brand presence across relevant platforms, develops platform-specific content, and guides creator programs and community engagement. It translates social and cultural signals into opportunities, integrates social, creator, and community perspectives into broader communications plans, and establishes objectives and measurement practices. The Director also manages agency and platform relationships, resources, and performance. This position requires a bachelor’s degree in a related field and 10 or more years of progressive experience in social media, influencer or creator marketing, digital communications, community management, integrated marketing, or related disciplines, including significant leadership responsibility. Experience in fast-moving consumer-facing industries and demonstrated ability to build brand voices, lead social and creator programs, and manage teams and agency partners are emphasized. The role may be remote in a different city, subject to a geographic pay differential; the stated salary range is $140,000–$200,000 for an employee located at corporate headquarters. Travel is approximately 20–25% as business needs require.

Requirements

Bachelor’s degree in Marketing, Communications, Advertising, Public Relations, Journalism, Business Administration, or a related field.
10 or more years of progressive experience in social media, influencer marketing, creator marketing, digital communications, community management, integrated marketing, or related disciplines.
Significant leadership responsibility and experience managing teams and agency partners.
Demonstrated experience building distinctive brand voices, leading organic social and creator programs, and activating brands in culture.
Experience working in a high-volume, fast-moving environment requiring cultural relevance, sound judgment, and rapid decision-making.
Deep expertise in organic social strategy, content development, influencer and creator marketing, and community management.
Strong understanding of major and emerging social platforms, their audiences, formats, algorithms, communities, and content behaviors.
Exceptional understanding of internet culture, creator culture, entertainment, food culture, trends, memes, and emerging consumer behavior.
Experience developing influencer and creator strategies across established and emerging talent.
Experience with real-time marketing, social listening, community engagement, and cultural intelligence.
Understanding of paid social amplification and the relationship between organic, creator, and paid media.
Strong understanding of social and influencer measurement and ability to turn performance into actionable learning.
Experience managing agencies, creator partners, budgets, contracts, and external resources.
Ability to operate within appropriate brand, legal, reputational, and platform guardrails.
Strong executive communication, presentation, and organizational skills.
Proficient knowledge of personal computers and Microsoft Office 365, including Word and Excel, as well as modern social publishing, listening, influencer, analytics, and community management platforms.
Integrity and ethical behavior.
Ability to communicate clearly in person and by telephone and to operate a computer keyboard.
Ability to travel approximately 20–25% of the time as business needs require.

Nice To Haves

Experience in Restaurant, Consumer Products, Retail, Entertainment, Lifestyle, Hospitality, or other culturally relevant consumer brands is strongly preferred.
Exceptional cultural fluency and instinct for what attracts attention, creates conversation, and resonates with communities.
Strong relationships across Creative, Brand, Media, PR, Partnerships, Digital, Analytics, Legal, and agency teams.
Ability to advocate for bold ideas, develop high-performing teams, and maintain integrity, accountability, and sound business judgment.
Strong creative judgment and willingness to challenge conventional brand behavior while remaining authentic and prudent.

Responsibilities

Lead the development and execution of Jack in the Box’s organic social strategy and define social’s role within integrated marketing and communications.
Build a distinctive social presence consistent with the brand’s personality, voice, and creative ambition.
Balance marketing priorities with always-on entertainment, community engagement, cultural participation, and brand storytelling.
Determine how and when the brand should participate in social and cultural conversations, and maintain an integrated but flexible social calendar.
Evaluate new platforms, formats, behaviors, communities, and emerging social trends.
Lead development of platform-specific social-first content and partner with Creative and Brand Marketing to adapt larger brand ideas for social.
Develop original social ideas and experiment with emerging formats, platform features, trends, creators, and storytelling approaches.
Establish creative standards that support both quality and the speed of social culture.
Lead influencer and creator strategy, including creator partnerships, product seeding, campaign activations, always-on relationships, and emerging talent.
Develop creator briefs, objectives, deliverables, guardrails, contracts, and measurement standards; evaluate performance and optimize creator programs.
Lead community management and fan engagement across social platforms, including proactive participation in comments, conversations, trends, fan content, and relevant cultural moments.
Identify opportunities to recognize, reward, surprise, and activate engaged fans and communities; develop systems for identifying customer themes and emerging conversations.
Partner across functions to escalate customer, food safety, or reputational issues requiring attention.
Monitor social culture, internet behavior, creators, entertainment, food culture, and platform trends, and translate signals into actionable brand opportunities.
Develop processes, decision rights, and guardrails for timely responses to cultural moments; collaborate on social ideas that may grow into broader cultural moments.
Bring consumer language, behavior, community insights, creator opportunities, and cultural context into integrated communications and campaigns.
Partner with Media & Performance Communications on paid amplification of effective social and creator content and help connect paid, owned, earned, creator, and community channels.
Establish objectives and KPIs for social, influencer, creator, and community programs; partner with Marketing Insights & Analytics on effectiveness and measurement practices.
Evaluate performance across content, platforms, creators, campaigns, communities, and formats, balancing quantitative metrics with cultural relevance, community health, and brand impact.
Use performance insights to improve content, creator selection, platform strategy, engagement, and investment.
Lead external social, influencer, creator, and community agency relationships as applicable, setting expectations for strategy, creativity, cultural intelligence, speed, execution, and performance.
Build relationships with social platforms, creators, talent organizations, and emerging technology partners; partner with Marketing Operations on scopes, budgets, fees, and resources.
Ensure external partners are integrated with the internal team and accountable for quality, timing, effectiveness, and investment.
Lead and develop a high-performing team and perform other related duties as assigned or directed.