Director of Influencers

Zimmerman Advertising•Fort Lauderdale, FL

About The Position

You'll be the person who connects Zimmerman’s lifestyle brands with the creators who bring them to life in the most authentic, relatable way across social. This is a multi-faceted role that blends influencer strategy, relationship management, creative thinking, and project management. You'll develop and manage influencer and creator campaigns end-to-end, shaping how Zimmerman’s clients partner with influencers and content creators to drive reach, engagement, and genuine cultural impact. As our Director of Influencers, you'll lead the development and delivery of influencer strategies across a growing portfolio of clients, while building trusted relationships with both creators and brand partners. You'll be culturally attuned, and deeply embedded in what's happening in music, sports, entertainment, and internet culture. Your role is to ensure that when our brands show up in the influencer space, they do so authentically. You’ll find and partner with creators whose audiences trust them, whose content feels real, and whose values align with our clients' brand purpose.

Requirements

5-7 years of experience in influencer marketing or creator management, with a proven track record in social-first agencies or brands
Demonstrated success managing influencer campaigns end-to-end, from strategy and talent sourcing through execution, reporting, and optimization
Proven experience identifying, recruiting, briefing, and managing influencers and content creators across TikTok, Instagram, YouTube, and emerging platforms
Experience building and maintaining ongoing creator communities and ambassador programs, not just one-off campaign activations
Strong understanding of social platforms, creator culture, internet behavior, and what makes influencer content genuinely work in-feed
Experience with influencer management platforms and tools and social listening or analytics tools
Confident, articulate client-facing presence with the ability to build trust, lead conversations, and clearly explain influencer strategy and performance
Excellent talent judgement—able to identify creators who are not only relevant on paper but genuinely right for the brand, audience, and platform
Strong ability to manage, track, and negotiate with suppliers and partners to deliver standout work in an entrepreneurial manner
Deep cultural awareness and authentic interest in creator culture, music, sports, entertainment, and internet trends
Understanding of what makes influencer content feel genuine versus forced, and how to embed brands authentically in culture
An appreciation for inclusive representation, with experience working with diverse creators who reflect a broad range of backgrounds, identities, and perspectives
Ability to connect influencer activity to business outcomes
Strong project management skills with the ability to manage complexity across multiple relationships and campaigns simultaneously
An understanding of influencer contracts, usage rights, disclosure regulations, and compliance requirements
Strong analytical skills with the ability to interpret engagement data and translate findings into actionable recommendations
Highly organized with a proactive, solutions-focused approach to managing complexity

Responsibilities

Develop influencer and creator strategies aligned with client business goals, brand vision, audience behavior, and campaign KPIs
Act as the day-to-day influencer lead across client accounts, building strong, trusted relationships and positioning yourself as the expert advisor
Present influencer strategies, campaign results, and recommendations to clients with clarity, confidence, and commercial thinking
Identify, contact, and recruit creators on an ongoing basis, building a diverse community of influencers who authentically represent client brand values and resonate with target audiences across platforms
Evaluate potential creator partners based on audience relevance, content quality, engagement authenticity, brand alignment, and representation of diverse audiences
Develop and manage creator engagement programs, building genuine, long-term relationships with influencers rather than transactional, campaign-by-campaign partnerships
Maintain and manage structured creator databases, tracking tiers, content output, performance, and relationship status across clients
Manage ongoing communication and dialogue with the creator community, ensuring creators feel valued and connected to client brand purposes
Oversee end-to-end influencer campaign execution, including sourcing, negotiations, contracts, deliverables, usage rights, and overall program management
Brief and manage creators for campaign activations, always-on content, product launches, and cultural moments, ensuring deliverables are on time, on-brand, and aligned with platform best practices
Develop creative briefs that give creators clear direction while leaving room for authentic, platform-native expression
Review and approve influencer content to ensure it is on-brief, legally compliant, and creatively compelling
Track and record all creator content, ensuring proper usage rights, approvals, and compliance with advertising and disclosure regulations
Coordinate with creative and social teams to integrate influencer content into broader content calendars and campaign plans
Report on influencer campaign performance, community growth, engagement metrics, and program impact, using data to refine strategy and demonstrate value
Track campaign performance, analyze data, and optimize influencer program strategies to shape future recommendations
Monitor creator content quality and audience response, identifying what's working and feeding learnings into strategy
Recommend paid amplification, boosting, and distribution opportunities where influencer content can work harder across channels
Translate engagement data and findings into actionable recommendations that drive better results