Assoc Manager, Influencers

Knitwell Group•Fort Myers, FL

2d•Onsite

About The Position

This position is responsible for assisting in managing the end-to-end operations of Chico’s, White House Black Market and Soma’s paid and organic influencer marketing campaigns. This role possesses a strong understanding of influencer marketing trends, exceptional communication skills, and a creative mindset.

Requirements

Bachelor’s degree in Marketing, Social Marketing, Public Relations, Communications, or a similar field.
3+ years’ experience in influencer, social media, media, or communications.
Working knowledge of the fashion and retail industries.
Strong written and verbal communication skills.
Computer proficiency in Outlook, Excel, Word, and PowerPoint.
Familiarity with influencer and media platforms, including FOHR, LEFTY, Dash Social, LTK, ShopMy, and Muck Rack.
Excellent multitasking skills with a proven time-management and prioritization track record.
Confidentiality and the ability to manage sensitive information are priorities in this role.
Ability to effectively manage multiple concurrent tasks and projects.
Excellent interpersonal skills.

Responsibilities

Assists manager with day-to-day communications with influencers and/or their management team for upcoming campaigns, promotions and gifting opportunities.
Supports manager with monthly paid campaigns for Chico’s, WHBM, and Soma.
Supports manager with monthly influencer gifting campaigns.
Responsible for organic influencer pitching of promos and key marketing initiatives.
Assists managing affiliate marketing partners, including LTK and ShopMy in partnership with the performance marketing team and affiliate agency.
Supports manager with casting influencer partners for all programs.
Continually builds master partner roster for all campaigns and brand initiatives.
Supports influencer needs for all brand events.
Tracks and monitors the success and ROI of influencer initiatives and provides reports to management and cross-functional teams.
Collaborates with cross-functional team members to achieve company goals and ensure smooth and timely implementation of content programs.
Works closely with social media team to incorporate influencers in content plans across brand social channels.
Educates internal partners and colleagues about influencers, new trends and best practices across social platforms.
Leads weekly, monthly and quarterly influencer reporting for all brands.
Responsible for all product ordering for paid campaigns, affiliate programs and gifting.
Responsible for campaign-based reporting on an as-needed basis for all brands.
Assists with processing invoices and ensuring financial trackers are updated.
Assists with contract negotiations and develops relationships with legal partners.
Maintains working knowledge of industry and social media trends within the influencer community.
Other duties as assigned.