Director, Search Engine Marketing

Horizon Media•New York, NY

9d•Hybrid

About The Position

Horizon Media is seeking a highly motivated Director to manage multiple teams and client portfolios within its growing Search Marketing practice. The role leads client relationships, oversees Search team work across multiple clients, and develops and administers Search and Digital account strategies. The Director establishes and refines processes for creating, implementing, tracking, analyzing, and optimizing paid search campaigns; develops points of view for internal and external partners; mentors staff; and promotes a test-and-learn innovation culture. The Director manages several Associate Directors and oversees the broader team. The position also drives new business engagements from RFP completion and strategy development through client pitches and transition to Horizon management, evaluates emerging search technologies and strategies, develops paid search testing roadmaps, and manages relationships with key search engine representatives.

Requirements

At least 8 years of experience directly related to Search Engine Marketing, including Google, Yahoo!, and Bing, with a focus on direct response campaigns such as CPA, CPL, ROI, and ROAS.
Bachelor’s degree.
Strong interpersonal and verbal communication skills, including the ability to communicate clearly and effectively by phone, email, and in writing.
Excellent organizational skills and the ability to manage multiple responsibilities.
Strong command of bid optimization platforms such as DART Search, Kenshoo, and Marin.
Advanced MS Excel fluency, including pivot tables, charts, VLOOKUP, and SUMIFS.
Experience leveraging site analytics programs for SEM analysis and insights, such as Google Analytics, Omniture, and CoreMetrics.

Responsibilities

Lead client relationships on behalf of the Search team.
Manage a subset of the Search team across multiple clients and establish or refine processes for creating, implementing, tracking, analyzing, and optimizing paid search campaigns.
Motivate and inspire team members from junior analysts through associate directors to drive continual improvements in client performance.
Drive new business engagements from RFP completion and strategy development through prospective client pitches and transition to Horizon management.
Evaluate new technologies, strategies, and techniques across the search landscape and assess their potential for experimentation in existing or new client engagements.
Develop paid search strategies, testing methodologies, and roadmaps for clients.
Manage day-to-day relationships with key search engine representatives.
Directly manage several Associate Directors and oversee overall team management.