Director, RGM Franchise Execution Southwest

Coca-Cola•Plano, TX

4d•Onsite

About The Position

The Director, RGM Franchise Execution is a leadership role in the North America Operating Unit Revenue Growth Management organization. The role is the primary connection among the RGM Center, Coca-Cola Southwest Franchise Leadership, bottlers, and customer teams. It translates enterprise RGM strategies, System Health priorities, and OBPPC frameworks into locally relevant Franchise and Bottler plans, and manages one or two relevant customer callpoints from an RGM perspective. Customer callpoint responsibilities make up approximately 25% of the role. The position leads Southwest annual planning and Joint Business Planning, in-year performance stewardship, and long-range strategy. It works with bottlers and Franchise stakeholders to identify opportunities and risks, align local priorities with annual and multiyear plans, and drive profitable growth. The role also leads or supports pilots and commercialization programs, establishes system routines and governance, and supports capability development through training and adoption of RGM tools and frameworks. It is based in the Plano, Texas office and requires 26%–50% travel.

Requirements

Bachelor’s degree in Business, Finance, Marketing, Analytics, or a related field.
At least 6 years of experience in Revenue Growth Management, commercial strategy, finance, sales, category management, customer planning, analytics, or related roles.
Strong understanding of OBPPC, pricing, route-to-market, and system economics.
Demonstrated ability to influence cross-functional stakeholders and present fact-based recommendations to senior Franchise and Bottler leaders, with appropriate escalation to the Team Leader.
Experience working in highly matrixed, franchise-based systems.
Ability to size opportunities, diagnose performance gaps, and evaluate trade-offs across rate, mix, and transactions.
Experience leading annual planning, in-year contingency management, and performance tracking routines.
Ability to synthesize complex information into clear, fact-based narratives tailored to diverse stakeholders.
Ability to partner cross-functionally and establish efficient, value-creating routines across the system.
Comfort navigating ambiguity, balancing competing priorities, and making sound commercial decisions in a fast-paced environment.
Must be currently authorized to work in the United States on a full-time basis and must not require Coca-Cola Company sponsorship to continue working legally in the United States.

Nice To Haves

Experience with bottler or franchise execution.
MBA or equivalent advanced degree.
Prior experience working directly with Bottlers or Franchise leadership.
Experience leading planning routines, governance forums, or large cross-system initiatives.

Responsibilities

Serve as the primary day-to-day RGM interface among the RGM Center, CCSWB Franchise Leadership, and customer teams.
Lead RGM support for Southwest annual planning and Joint Business Planning, including opportunity mapping, territory and outlet assessments, Sources of Growth sizing, financial waterfalls, bottler commitments, and execution milestones.
Manage one or two customer callpoints from an RGM perspective that are relevant to CCSWB.
Translate national System Health strategies, including pricing, OBPPC, and innovation, into Franchise-specific priorities and Bottler execution plans.
Own in-year performance stewardship by identifying gaps, developing contingency actions, and tracking performance against plan.
Partner with the Bottler to identify local opportunities, risks, and execution gaps, and act as the Voice of Bottler in Center-led strategy development.
Represent CCSWB Franchise priorities when evaluating Center initiatives and escalate material conflicts, exceptions, and investment needs to the Team Leader for broader system alignment.
Lead or support Southwest pilots and commercialization programs across package architecture, affordability, pricing, innovation, OBPPC, and execution; define success measures, capture learning, and share scalable insights with the Franchise RGM team.
Size and shape Southwest Sources of Growth and align local rate, mix, transaction, household, outlet, and package priorities with annual and multiyear plans.
Enable system alignment through structured routines, governance forums, and cross-functional collaboration.
Support capability development through best-practice sharing, training, and adoption of RGM tools and frameworks.