Director, RGM Franchise Execution Southwest

The Coca-Cola Company•Plano, TX

5d•$148,000 - $169,000•Onsite

About The Position

The RGM Franchise Execution Director is a leadership role within the North America Operating Unit Revenue Growth Management organization. The position connects the RGM Center, Coca-Cola Southwest Franchise Leadership, bottlers, and customer teams, translating enterprise RGM strategies, System Health priorities, and OBPPC frameworks into locally relevant Franchise and Bottler plans. It supports the Coca-Cola Southwest Franchise Team and manages one or two customer call points from an RGM perspective, accounting for about 25% of the role. The position is based in the Plano, Texas office. The role leads Southwest annual planning and Joint Business Planning, in-year performance stewardship, and long-range strategy. It identifies growth opportunities, assesses performance and execution gaps, develops contingency actions, and aligns local priorities with annual and multi-year plans. The Director partners with bottlers and cross-functional stakeholders, represents Franchise priorities in Center-led strategy discussions, and influences outcomes across a complex, matrixed system without direct authority. The position also leads or supports Southwest pilots and commercialization programs in areas such as package architecture, affordability, pricing, innovation, OBPPC, and execution. It establishes success measures, evaluates business cases and execution readiness, captures learnings, and shares scalable insights. Success includes meeting CCSWB revenue, profit, transaction, share, mix, and System Health objectives; strong Franchise and Bottler alignment; disciplined performance tracking; and adoption of common RGM routines, tools, analytics, and frameworks. The role requires a bachelor's degree in a related field and at least six years of relevant experience. An MBA or equivalent advanced degree, direct Bottler or Franchise leadership experience, and experience leading planning routines or cross-system initiatives are preferred. The listed U.S. pay range is $148,000–$169,000, with an annual incentive reference value of 30%. Travel is 26%–50%, and relocation is provided. The Coca-Cola Company will not sponsor employment-based visas for this position; applicants must already be authorized to work full-time in the United States without requiring company sponsorship.

Requirements

Bachelor’s degree in Business, Finance, Marketing, Analytics, or a related field.
At least 6 years of experience in Revenue Growth Management, commercial strategy, finance, sales, category management, customer planning, analytics, or related roles.
Strong understanding of OBPPC, pricing, route-to-market, and system economics.
Demonstrated ability to influence cross-functional stakeholders and present fact-based recommendations to senior Franchise and Bottler leaders, with appropriate escalation to the Team Leader.
Experience working in highly matrixed, franchise-based systems.
Strong ability to size opportunities, diagnose performance gaps, and evaluate trade-offs across rate, mix, and transactions.
Experience leading annual planning, in-year contingency management, and performance-tracking routines.
Ability to synthesize complex information into clear, fact-based narratives for diverse stakeholders.
Proven ability to collaborate cross-functionally and establish efficient, value-creating routines across the system.
Comfort navigating ambiguity, balancing competing priorities, and making sound commercial decisions in a fast-paced environment.
Must be currently authorized to work full-time in the United States and must not require The Coca-Cola Company sponsorship to continue working legally in the United States.

Nice To Haves

Bottler or Franchise execution experience.
MBA or equivalent advanced degree.
Prior experience working directly with Bottlers or Franchise leadership.
Experience leading planning routines, governance forums, or large cross-system initiatives.

Responsibilities

Serve as the primary day-to-day RGM interface among the RGM Center, CCSWB Franchise Leadership, and customer teams.
Lead RGM support for Southwest annual planning and Joint Business Planning, including opportunity mapping, territory and outlet assessments, Sources of Growth sizing, financial waterfalls, bottler commitments, and execution milestones.
Manage one or two customer call points from an RGM perspective that are relevant to CCSWB.
Translate national System Health strategies, including pricing, OBPPC, and innovation, into Franchise-specific priorities and Bottler execution plans.
Own in-year performance stewardship by identifying gaps, developing contingency actions, and tracking performance against plan.
Partner with the Bottler to identify local opportunities, risks, and execution gaps, and act as the Voice of Bottler in Center-led strategy development.
Represent CCSWB Franchise priorities when evaluating Center initiatives, escalating material conflicts, exceptions, and investment needs to the Team Leader for broader system alignment.
Lead or support Southwest pilots and commercialization programs across package architecture, affordability, pricing, innovation, OBPPC, and execution; define success measures, capture learning, and share scalable insights with the Franchise RGM team.
Size and shape Southwest Sources of Growth and align local rate, mix, transaction, household, outlet, and package priorities with annual and multi-year plans.
Enable system alignment through structured routines, governance forums, and cross-functional collaboration.
Support capability development through best-practice sharing, training, and adoption of RGM tools and frameworks.