Director, Revenue Marketing | Univ. of Florida

ASM Global•Gainesville, FL

1d•Onsite

About The Position

The Director of Revenue Marketing leads marketing strategy and execution to support the commercial success of the University of Florida’s Ben Hill Griffin Stadium renovation. The role focuses on driving premium seating sales, engaging existing donors and season ticket holders, and generating new revenue opportunities. It combines strategic go-to-market planning with execution of digital and traditional campaigns that convert prospects into buyers. The Director works closely with Florida Athletics, Legends Global leadership, and the project sales team to align marketing with project milestones, product strategy, sales priorities, revenue goals, and the broader renovation strategy. The stadium renovation is planned for 2027 through 2030, and Legends Global is engaged to lead sales execution related to premium seating, hospitality experiences, and long-term revenue strategy. The position requires regular on-site presence in Gainesville, Florida, and may involve traditional and non-traditional hours, including nights, weekends, holidays, and event-based schedules as business needs require. Compensation is competitive and commensurate with experience, skills, and qualifications; the role may also be eligible for an incentive.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field.
At least 7–8 years of progressive marketing experience, with demonstrated success in revenue-generating marketing roles.
Proven ability to develop and execute integrated marketing campaigns that achieve measurable business results.
Expert-level proficiency with digital marketing platforms such as Salesforce Marketing Cloud, HubSpot, or similar marketing automation tools.
Advanced knowledge of email marketing best practices, segmentation strategies, and deliverability optimization.
Strong capabilities in digital advertising platforms, including Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and programmatic platforms.
Proficiency with analytics tools such as Google Analytics or Adobe Analytics and ability to derive actionable insights from complex datasets.
Working knowledge of CRM systems, preferably Salesforce, and ticketing platforms.
Competency in Adobe Creative Suite for creative review and direction.
Advanced Microsoft Office skills, including Excel for data analysis and PowerPoint for executive presentations.
Data-driven approach to marketing and commitment to performance improvement and optimization.
Strong business acumen and ability to connect marketing activities to revenue outcomes.
Experience developing audience segmentation models and personas for targeted marketing.
Understanding of lead-generation metrics, funnel optimization, and conversion-rate optimization.
Ability to balance brand-building with direct-response marketing tactics.
Exceptional written and verbal communication skills, including ability to influence C-level stakeholders.
Professional presentation skills for board-level and executive audiences.
Strong project management skills, including timeline management, budget oversight, and team coordination.
Collaborative leadership style and ability to build consensus across diverse stakeholder groups.
Excellent time-management and organizational skills to manage multiple complex projects simultaneously.
Ability to work traditional and non-traditional hours, including nights, weekends, holidays, and event-based schedules as business needs require.

Nice To Haves

Experience in collegiate athletics, professional sports, or live entertainment.
Previous involvement with venue transformations, new product launches, or premium seating sales initiatives.
Experience with Ticketmaster TM1.

Responsibilities

Develop and execute go-to-market strategies for premium seating products, including Founders Suites, Luxury Suites, Loge Boxes, Club Seats, and relevant season ticket offerings.
Support the stadium renovation marketing calendar and campaign timelines, aligning marketing with product launches, project milestones, and sales priorities.
Develop lead-generation and audience-growth strategies to reach qualified prospects and move them toward sales conversations.
Partner with the Sr. Director of Ticket Sales & Service to align campaigns with sales priorities and coordinate lead handoff and conversion tracking.
Establish and monitor performance metrics, including cost per lead, conversion rates, and return on investment, and optimize marketing spend based on results.
Lead renovation-specific email campaigns, including audience targeting, segmentation, messaging, content calendars, and performance analysis.
Support digital advertising across paid search, social media, programmatic display, and video platforms.
Collaborate with cross-functional stakeholders on audience segmentation and tailor messaging by interest, eligibility, and sales-process stage.
Test and optimize campaign creative, messaging, landing pages, and calls to action to improve engagement and lead conversion.
Develop content and messaging that make the stadium renovation, premium products, and future fan experience tangible to prospective buyers.
Use internal marketing technology, including email platforms, CRM integration, analytics tools, and ticketing system interfaces.
Develop project messaging that reflects Florida’s traditions, donor culture, and fans’ connection to Gator athletics.
Create donor communication programs that recognize giving levels, celebrate loyalty, and encourage engagement with premium seating and hospitality offerings.
Lead cultivation campaigns introducing eligible audiences and new prospects to the renovated stadium’s premium experience.
Tailor sales messaging for established donors, season ticket holders, alumni, corporate prospects, and new buyers.
Partner with the Florida Athletics advancement team to complement donor relations and fundraising strategies.
Develop marketing for project-specific prospect events, premium previews, and sales experiences.
Support traditional marketing across television, radio, print, outdoor, and other channels.
Guide and review project marketing materials for alignment with Florida Athletics brand standards and the renovation sales narrative.
Coordinate with venue and hospitality stakeholders to ensure marketing accurately reflects planned products, amenities, and timelines.
Serve as the primary marketing liaison for the stadium renovation and provide visibility and recommendations to Florida Athletics leadership, Legends Global senior management, and external stakeholders.
Coordinate creative, digital, media, and analytics professionals in delivering integrated campaigns.
Manage project-specific agency and vendor relationships in partnership with existing relationship owners.
Develop campaign timelines, budgets, and resource plans.
Present marketing strategies, campaign results, and ROI analysis to senior leadership, with recommendations for optimization.
Establish weekly and monthly reporting frameworks for lead generation, lead quality, conversion rates, and revenue attribution across channels.
Conduct campaign post-mortems and apply findings to future initiatives.
Stay current on collegiate athletics marketing trends, digital advertising innovations, and practices at peer institutions and professional sports organizations.
Promote testing, learning, and continuous optimization within the marketing function.