Manager, Data & Analytics | Univ. of Florida

ASM Global•Gainesville, FL

1d•Onsite

About The Position

The Manager, Data & Analytics will develop knowledge, shape customer journeys by segments, and build a data-driven strategy to increase overall revenue and fan engagement for the Ben Hill Griffin Stadium transformation project. The role will analyze, propose, and lead the development of CRM initiatives, support the implementation of business intelligence tools, and establish data visualization reporting. The University of Florida is transforming Ben Hill Griffin Stadium from 2027 through 2030. Legends Global is engaged to lead sales execution tied to premium seating, hospitality experiences, and long-term revenue strategy. The Manager partners closely with Florida Athletics and internal Legends stakeholders to align project milestones, product strategy, and commercial outcomes in a high-visibility collegiate environment. The role operates in a dynamic, client-facing environment, interacting regularly with university, venue, and corporate stakeholders. It is expected to be based in or closely connected to Gainesville, Florida, with onsite presence required to support the project and client partnership. Travel and schedule flexibility are required based on business needs, stakeholder meetings, project milestones, and event-related demands. Game-day and other event work often falls outside traditional business hours. Compensation is competitive and commensurate with experience, skills, and qualifications. The role may also be eligible for an incentive. Legends Global offers a competitive total rewards package.

Requirements

At least 4 years of data and analytics experience.
Technical and strategic knowledge of Claude, Salesforce, and marketing platforms.
Attention to detail and a focus on quality assurance.
Ability to collaborate cross-departmentally and synthesize multiple inputs into a cohesive strategy.
Exceptional ability to build relationships internally and externally.
Professional, positive, and proactive approach.
Availability to work game days and other events, often outside traditional business hours.
Ability to meet travel and schedule-flexibility requirements based on business needs, stakeholder meetings, project milestones, and event-related demands.
Onsite presence in or close connection to Gainesville, Florida, to support the project and client partnership.

Responsibilities

Serve as a strategic analytics partner to sales and marketing teams, delivering insights that inform revenue strategy and business decisions.
Translate business objectives into analytical frameworks and identify revenue-performance drivers across acquisition, conversion, retention, and pricing.
Lead implementation, adoption, and ongoing optimization of standardized sales performance and analytics solutions across properties, ensuring consistent reporting, actionable insights, and alignment with business objectives.
Own and optimize the CRM ecosystem so it supports ticket sales initiatives effectively.
Design and manage lead-flow and lifecycle processes, including lead capture, routing, assignment, and progression through defined pipeline stages.
Drive CRM adoption and usage across sales and marketing teams, establishing best practices for data entry, call logging, and opportunity management.
Maintain and enforce data governance standards, ensuring customer and pipeline data accuracy, consistency, and completeness across CRM, ticketing, and reporting environments.
Collaborate with marketing to execute targeted campaigns, build and manage audience segments based on behavior, engagement, and lifecycle stage, and support campaign setup and performance tracking.
Analyze fan behavior and customer data to identify opportunities for audience segmentation, targeting, and personalized engagement strategies.
Support revenue planning initiatives, including forecasting, pricing strategy, inventory optimization, and segment projections.
Deliver data-driven recommendations to sales and marketing leadership to improve prospecting, pipeline efficiency, campaign effectiveness, and overall sales performance.
Partner with Florida and Legends Global analytics, data engineering, and technology teams to ensure data is structured, accessible, and aligned for reporting, modeling, and insights generation.
Create executive-ready presentations and insights that communicate performance, trends, and strategic recommendations to senior leadership.
Identify and implement process improvements and automation to reduce manual effort and improve scalability across sales, marketing, and analytics operations.