Director, Revenue Marketing

Rx Savings Solutions•Overland Park, KS

12h

About The Position

Rx Savings Solutions (RxSS), part of McKesson's CoverMyMeds business segment, is transforming prescription drug transparency for employers through a SaaS benefits point solution focused on cost savings and member outcomes. The Director, Revenue Marketing defines and executes the end-to-end revenue marketing strategy to drive pipeline growth, accelerate revenue, and strengthen market positioning. The role owns demand generation, product marketing, brand, and content strategy, and leads a cross-functional team in partnership with Sales, Product, Client Success, and executive leadership across the customer lifecycle, from awareness and acquisition through retention and expansion. The position combines strategic leadership, operational rigor, and innovation, using data, technology, and AI to optimize performance and scale impact. The Director owns revenue marketing strategy and budget, directs integrated campaigns and agency partners, and oversees brand, content, product marketing, owned channels, market intelligence, and performance reporting. The role leads and develops the revenue marketing team and aligns its work with business outcomes and company revenue goals.

Requirements

Degree or equivalent experience.
Typically requires 12+ years of marketing experience, with a strong focus on B2B SaaS, demand generation, and revenue marketing.
At least 4 years of management experience.
Demonstrated experience leading teams responsible for pipeline generation and revenue impact.
Proven experience in the healthcare industry.
Demonstrated success working cross-functionally with Sales, Product, and executive leadership in a high-growth environment.
Experience with Salesforce and marketing automation/CRM platforms.

Nice To Haves

Strategic mindset and ability to translate business objectives into measurable outcomes.
Deep expertise in integrated marketing, demand generation, and funnel optimization.
Ability to balance strategic leadership with operational execution.
Strong analytical skills focused on ROI, conversion metrics, and pipeline performance.
Initiative, problem-solving skills, sound judgment, and a sense of urgency.
Ability to communicate, present, and influence credibly and effectively at all levels of the organization.
Curiosity and willingness to recommend innovative ways to scale and grow the business.

Responsibilities

Develop and own the revenue marketing strategy aligned with company revenue goals, including pipeline generation, acceleration, and conversion.
Create and operationalize a qualified marketing funnel aligned with Sales targets and revenue outcomes.
Drive integrated, multi-channel campaigns that generate measurable pipeline and revenue impact.
Partner with Sales leadership on pipeline targets, account strategy, and revenue attainment.
Ensure strategies support the customer lifecycle, including acquisition, retention, and expansion.
Partner with Client Success and Commercial teams on client engagement, retention, and upsell programs.
Support customer marketing initiatives, including case studies, advisory programs, and client communications.
Lead agency strategy and manage external partners delivering campaigns and creative work.
Own and manage the revenue marketing budget, tying investment decisions to ROI and pipeline impact; report performance against budget and revenue targets.
Plan and execute integrated campaigns across digital, traditional, events, partnerships, and emerging channels.
Oversee campaigns, thought leadership activation, trade shows, webinars, and programs that generate leads and improve pipeline velocity.
Analyze campaign performance and optimize tactics for conversion rates, cost efficiency, and ROI.
Establish performance metrics and reporting tied to pipeline contribution and revenue impact.
Lead brand and content strategy and ensure consistency across channels and touchpoints.
Manage owned channels, including the website, social media, and digital platforms, to drive engagement and demand.
Oversee prospect-facing content, sales enablement materials, and thought leadership assets.
Ensure marketing programs and campaigns align with brand positioning and messaging.
Oversee product marketing strategy, including positioning, messaging, and go-to-market planning with Product teams.
Analyze market trends, customer insights, and the competitive landscape to inform strategy.
Translate product value into compelling narratives that drive differentiation and revenue growth.
Leverage marketing technology, automation, and AI to scale campaign and content execution and improve targeting, personalization, and efficiency.
Optimize marketing channels and programs through testing, measurement, and iteration.
Own performance reporting, including pipeline, conversion, and revenue attribution metrics.
Lead and develop a high-performing revenue marketing team across demand generation, product marketing, and content.
Set team priorities toward high-impact, scalable initiatives aligned with business outcomes.
Partner with Sales, Client Success, Product, and leadership teams to ensure alignment and execution excellence.