Director, Revenue Marketing

McKesson•Atlanta, GA

2d•$124,000 - $206,600

About The Position

McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we we serve – we care. Rx Savings Solutions (RxSS), part of McKesson's CoverMyMeds business segment, is transforming prescription drug transparency for employers through a proven SaaS benefits point solution that delivers measurable cost savings and improved member outcomes. We're seeking a Director, Revenue Marketing to be a strategic and results-driven leader responsible for defining and executing the end-to-end revenue marketing strategy to drive pipeline growth, accelerate revenue, and strengthen market positioning. This role builds on the foundation of integrated revenue marketing programs and has ownership across demand generation, product marketing, brand, and content strategy. The Director, Revenue Marketing leads a cross-functional team and works closely with Sales, Product, Client Success, and executive leadership to ensure alignment across the full customer lifecycle—from awareness and acquisition through retention and expansion. The Director, Revenue Marketing will bring a strong balance of strategic leadership, operational rigor, and innovation, leveraging data, technology, and AI to optimize performance and scale impact.

Requirements

Degree or equivalent experience, and typically requires 12+ years of marketing experience, with a strong focus on B2B SaaS, demand generation, and revenue marketing, and 4+ years of management experience
Demonstrated experience leading teams responsible for pipeline generation and revenue impact
Proven experience in healthcare industry
Demonstrated success working cross-functionally with Sales, Product, and executive leadership in a high-growth environment
Experience with Salesforce and Marketing Automation / CRM platforms

Nice To Haves

Strategic mindset with strong ability to translate business objectives into measurable outcomes
Deep expertise in integrated marketing, demand generation, and funnel optimization
Ability to balance strategic leadership with operational execution
Strong analytical skills with a focus on ROI, conversion metrics, and pipeline performance
Demonstrated initiative, problem-solving skills, solid judgment, and accustomed to acting with a sense of urgency.
Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization
Driven by curiosity and not afraid to recommend innovative ways to continue to scale and grow the business.

Responsibilities

Develop and own the comprehensive revenue marketing strategy aligned to company revenue goals, including pipeline generation, acceleration, and conversion across the funnel
Create and operationalize a qualified marketing funnel, ensuring clear alignment to Sales targets and revenue outcomes
Drive integrated, multi-channel campaigns that generate measurable pipeline and revenue impact
Partner closely with Sales leadership to align on pipeline targets, account strategy, and revenue attainment
Ensure marketing strategies support the full customer lifecycle, including acquisition, retention, and expansion
Partner with Client Success and Commercial teams to develop programs that drive client engagement, retention, and upsell opportunities
Support development of customer marketing initiatives such as case studies, advisory programs, and client communications
Lead agency strategy and manage external partners to deliver high-quality campaign execution and creative output
Own and manage the revenue marketing budget, ensuring investment decisions are tied to ROI and pipeline impact
Track and report on marketing performance against budget and revenue targets
Lead the planning and execution of integrated campaigns across digital, traditional, events, partnerships, and emerging channels
Oversee campaigns, thought leadership activation, trade shows, webinars, and programs that generate leads and improve pipeline velocity
Continuously analyze campaign performance and optimize tactics to improve conversion rates, cost efficiency, and ROI
Establish clear performance metrics and reporting tied to pipeline contribution and revenue impact
Lead the development and execution of the company’s brand and content strategy, ensuring consistency across all channels and touchpoints
Manage owned channels including website, social media, and digital platforms to drive engagement and demand
Oversee creation and optimization of prospect-facing content, sales enablement materials, and thought leadership assets
Ensure all marketing programs and campaigns are aligned to brand positioning and messaging strategy
Oversee product marketing strategy, including positioning, messaging, and go-to-market planning in partnership with Product teams
Conduct ongoing analysis of market trends, customer insights, and competitive landscape to inform strategy
Translate product value into compelling narratives that drive differentiation and revenue growth
Leverage marketing technology, automation, and AI to scale campaign and content execution and improve targeting, personalization, and efficiency
Optimize marketing channels and programs through continuous testing, measurement, and iteration
Own marketing performance reporting, including pipeline, conversion, and revenue attribution metrics
Lead and develop a high-performing revenue marketing team, including demand generation, product marketing, and content functions
Guide team priorities toward high-impact, scalable initiatives aligned to business outcomes
Partner with Sales, Client Success, Product, and leadership teams to ensure alignment and execution excellence