Director, Region Marketing

The Coca-Cola Company

7d•$169,000 - $200,000

About The Position

The Director, Region Marketing is responsible for managing key marketing partnerships from strategic asset planning through execution. The role leads senior-level partner relationships and supports partnership acquisitions and renewals, while collaborating with bottlers, system stakeholders, and customers to integrate partners’ assets into channel and customer plans that advance business objectives. The position activates The Coca-Cola Company System to develop and implement regional business plans and marketing programs that meet brand, bottler, channel, customer, and asset partner needs and maximize profit and volume. It coordinates internal and external teams to customize and deliver integrated marketing communications and activation plans on time and within budget. The role also stewards sponsorship benefits and asset inventory, develops creative briefs and directs activation work, advises on market-specific opportunities, protects company rights and trademarks, and manages budgets and relationships.

Requirements

At least 5 years of experience.
Knowledge of brand strategy and its application across channels, including local marketing.
Knowledge of key consumption occasions, shopper messaging, and activation methods.
Proven track record of achieving sustainable results.
Sports marketing experience with a team, league, agency, or client.
Strong background in social, digital, and mobile technologies.
Knowledge and understanding of brand standards, trademark use, legal guidelines, and visual identity subject matter expertise.
Knowledge of agency capabilities.
Knowledge of league rules.
Knowledge of shopper marketing principles.
Knowledge of rules development and legal approval processes.

Nice To Haves

Experience with experiential or sports agencies supporting Consumer Packaged Goods (CPG) and/or the beverages industry.

Responsibilities

Activate The Coca-Cola Company System, including cross-functional team members and segment resources, to develop and implement regional business plans and activation programs that meet the needs of brands, bottlers, channels, customers, and asset partners while maximizing profit and volume.
Lead customization and implementation of integrated marketing communications and asset activation plans by coordinating internal and external functions, including marketing assets and sponsorships, e-marketing, local advertising, and consumer and shopper promotions.
Leverage sponsorship benefits in contracts by creating asset plans that may include packaging, point of sale, public relations, fan engagement, experiential marketing, customer and retail programs, community, business-to-business, and social, digital, and mobile activities.
Steward and leverage asset inventory, including tickets and team trips, consistent with company policy.
Partner with Franchise Leadership on market-specific business opportunities utilizing assets.
Develop and communicate written briefs for agencies or suppliers to guide work and generate concepts for effective regional marketing programs and objectives.
Direct creative activation work relevant to asset or market activation.
Serve as a subject matter expert to ensure regional point-of-sale materials, packaging, coupons, and related materials protect company rights, trademarks, and investment while serving customers and assets.
Provide budget stewardship.
Manage relationships.