Director Quantitative & Index Product Marketing

Northern Trust • Chicago, IL

1d • $137,400 - $240,400

About The Position

This is a critical leadership position within the Product Marketing team at Northern Trust Asset Management, responsible for building and executing the marketing strategy to drive growth in the Quantitative and Index business, with a specific focus on Adaptive and Multifactor strategies. The role involves defining competitive positioning and value proposition, leading the development and execution of marketing content, and managing product launch campaigns. It also includes creating and managing campaigns to drive product adoption and loyalty, and assisting with product marketing operations. The position serves as a subject matter expert for Quantitative and Index offerings, requiring strong collaboration across marketing, investments, product, distribution, compliance, and operations teams, as well as with other Northern Trust business units.

Requirements

• 15+ years of asset management marketing experience, specifically with Quantitative and/or Index platforms and B2B concentration required.
• Strong communication skills (written and verbal); demonstrated ability to craft product messaging that illustrates compelling, differentiated benefits.
• Strong product technical knowledge and ability to translate difficult/complex investment concepts into practical, applicable content and messaging.
• Exceptional interpersonal skills and ability to influence senior stakeholders in relation to marketing strategy and best practices. Demonstrated experience collaborating with senior stakeholders across investment, sales and product teams.
• Strong commercial mindset, intellectual curiosity.
• Deep understanding of institutional, wealth and intermediary client segments and their unique nuances, buy psychology and sales cycles.
• Critical thinker with superior problem-solving abilities, the ability to lead cross-functional teams and organize people and resources to effectively drive outcomes in respond to the needs of the business.
• Demonstrated ability to multi-task, effectively managing and navigating multiple projects, stakeholders and competing objectives.
• Strong understanding of the US and International regulatory requirements/regulations.
• Driven, self-motivated, high-performing, commercial mindset.
• Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future. Northern Trust will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa).

Nice To Haves

• Marketing or related field is highly preferred.

Responsibilities

• Establish clear product marketing strategies for the Quantitative and Index platform aligned with business goals and within budget.
• Define product positioning and distill technical concepts into simple, compelling messages customized by client segment (institutional, intermediary). Technical and promotional writing expertise required.
• Lead new product launches, including, development of value proposition and strategic competitive positioning for go-to market activities and materials designed to build awareness and product adoption within sales enablement tools and website presence.
• Serve as SME for all marketing-related activities (advertising, campaigns, thought leadership, etc.).
• Develop, direct and manage, as needed, product content across marketing assets (e.g., videos, articles, website, social, presentations, etc.) and assist with value-add and thought leadership content.
• Leverage intelligence from competitive research (peers, new entrants, category incumbents), industry partners (Cerulli, Fuse, etc.), internal SMEs, and data-driven tools (Morningstar/eVestments) to identify differentiated and viable long-term competitive advantages and positioning.
• Participate in salesforce training in relation to use of marketing deliverables.
• Ensure marketing materials meet all required regulatory obligations across all marketing constructs, distribution channels and regions.
• Assist Marketing Services team with maintaining, updating, distributing and enhancing product-related updates as needed (e.g., recurring performance communications and product actions across digital and print).

Benefits

• retirement benefits (401k and pension)
• health and welfare benefits (medical, dental, vision, spending accounts and disability)
• paid time off
• parental and caregiver leave
• life & accident insurance
• other voluntary and well-being benefits
• discretionary bonus program that may include an equity component

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed