Director, Program Management & Marketing
About The Position
Fanatics is seeking a leader to oversee the day-to-day operations of its global gift card business and scale the program through marketing, external partnerships, and internal business channels. The role spans program management, performance-focused omnichannel marketing, business operations, and business development, with responsibility for domestic and international operations. The Director will lead a team of two full-time employees and two contractors, with the team expected to grow alongside the business. The position oversees operational workflows and modernization initiatives, internal account management across B2B, B&M, and events, and relationships with external distribution and operational partners. It also leads marketing strategy and execution across a broad range of channels, manages budgets and performance reporting, and identifies opportunities to expand distribution and revenue. The role is based in the NYC office four days per week.
Requirements
- 8–12 years of progressive experience in gift cards, including advanced technical knowledge of operations, set-ups, architecture, data, and reporting.
- At least 3 years of experience in a leadership capacity.
- Demonstrated experience leading integrated omnichannel marketing campaigns across paid, owned, and earned channels, with a strong understanding of performance marketing.
- Deep understanding of and connections across the gift card ecosystem, including third-party retail and digital distribution, corporate B2B programs, processors, and printers.
- Track record managing strategic external partnerships with financial institutions, retail distributors, or digital platforms and delivering cross-selling and business development opportunities.
- Experience building and developing high-performing teams.
- Strong organizational and project management skills, including the ability to manage multiple workstreams and design and creative workflows.
- Strong analytical capabilities, including performance tracking, reporting, and budget management across multiple channels.
- Ownership mindset, strong work ethic, and curiosity to identify and pursue opportunities proactively.
- Collaborative, relationship-driven leadership style; ability to work through ambiguity, manage competing priorities, and balance strategic thinking with hands-on execution.
- Passion for the sports fandom space.
- Ability to work in the NYC office four days per week.
Nice To Haves
- Experience managing internal business channels such as B2B, B&M, and event-based programs.
- Experience supporting or leading international programs.
Responsibilities
- Oversee end-to-end team and program management, including design and creative workflows, timelines, and operational execution.
- Lead internal account management across B2B, B&M, and events channels, aligning activity with program goals and maximizing cross-sell opportunities.
- Manage domestic and international program operations and support continued growth in both areas.
- Lead the day-to-day program interface for gift card technology and operations modernization.
- Build, develop, and lead a growing team of employees and contractors.
- Own day-to-day relationships with external distribution and operational partners, including gift card processing networks, third-party vendors, retail distribution platforms, and printing vendors.
- Manage external partner relationships through account management, performance reviews, issue resolution, and cross-sell initiatives.
- Identify and pursue external partnership opportunities to expand gift card distribution and increase revenue.
- Lead omnichannel marketing execution across third-party platforms, first-party channels, social media, paid social, paid search, B2B, athlete relations, influencer marketing, affiliate programs, and sponsorships, with a focus on performance marketing.
- Own annual marketing strategy and planning, including budget allocation, campaign execution, performance tracking, and reporting.
- Develop and manage relationships with media partners, agencies, and platform vendors to improve channel performance and return on investment.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
