Sr. Director, Marketing Program Management

Tubi • Los Angeles, CA

1d • $201,800 - $288,300 • Hybrid

About The Position

The Senior Director of Marketing Program Management serves as the operating backbone of Tubi’s global Marketing organization and reports directly to the CMO. The role builds and stewards the operating model for planning, resourcing, funding, sequencing, and delivering marketing programs and go-to-market efforts across marketing functions and international markets. It partners with growth, communications, B2B and Brand marketing, and regional teams, providing leadership with visibility into what is shipping, its cost, ownership, timing, and any decisions, dependencies, or trade-offs requiring attention.

The position owns the end-to-end marketing GTM operating model and planning cadence; marketing budgeting and resourcing; workflow systems, tooling, reporting, and operational standards; and the development of a global program management team. It is expected to redesign marketing operations around practical AI use, automation, responsible-use guardrails, and measurable improvements in cycle time, cost, and quality.

This is a hybrid role based in the San Francisco or Los Angeles office, with required travel to an office two days per week. The stated annual pay range for high-cost labor markets, including Los Angeles, New York City, and San Francisco, is $201,800–$288,300. The role is also eligible for an annual discretionary bonus, a long-term incentive plan, and benefits including medical, dental, vision, insurance, a 401(k) plan, paid time off, and other benefits under applicable plan documents. For salaried/exempt employees, Tubi offers flexible time off. Full-time regular employees are eligible for a parental leave program providing 12 weeks of paid bonding leave, and a monthly wellness reimbursement.

Requirements

• 12 or more years of experience in program management, marketing operations, or GTM operations.
• 5 or more years building and leading teams.
• Experience operating at a high-growth technology company or major agency across multidisciplinary teams spanning brand, creative, growth, product, data, and engineering.
• Proven ownership of a large marketing budget and a resourcing model spanning internal teams and external partners.
• International program experience across multiple markets, with understanding of localization, regional autonomy, and time zones.
• Deep systems and tooling fluency, including selecting, implementing, and driving adoption of workflow and marketing operations platforms.
• Experience with data analytics, business intelligence software, project management, content management, sales enablement, and legal and finance tools.
• Hands-on, demonstrable AI proficiency, including concrete examples of AI-rebuilt workflows and their results.
• Exceptional executive communication skills, including the ability to distill a complex portfolio into a clear one-page narrative for a CMO or executive team.
• Comfort with ambiguity and a bias to build structure while preserving a creative culture.
• Willingness to travel to a San Francisco or Los Angeles office two days per week.

Nice To Haves

• Experience in streaming, media, entertainment, or another consumer subscription or consumer technology business.
• Experience standing up a program management function from scratch.

Responsibilities

• Own the end-to-end marketing GTM operating model, from campaign intake and prioritization through briefing, launch, measurement, and retrospective, across functions and markets.
• Run annual, quarterly, and campaign-level planning cadences that translate CMO strategy into a sequenced, resourced, and committed roadmap.
• Drive cross-functional launches with Content, Product, Engineering, Data, Ad Sales, Legal, and Finance, clarifying scope, dependencies, decision-making, and timing.
• Develop a framework for international markets that balances regional speed and local relevance with global process and shared learnings.
• Establish a single source of truth for marketing calendars, program status, risks, decisions, key work, and learnings across markets.
• Own the marketing budget process with Finance, including building, tracking, reforecasting, and connecting spend to outcomes.
• Build and maintain resourcing models across in-house teams, agencies, and contractors, with visibility into capacity, utilization, and investment levels.
• Partner with functional leaders to lead agency and vendor operations, including scoping, statements of work, performance reviews, and consolidation decisions.
• Make funding, deferral, and cancellation trade-offs visible to the CMO and marketing leadership team.
• Own the marketing workflow and technology stack, including project management, creative operations, asset management, briefing, approvals, and reporting.
• Consolidate and simplify the tool landscape, prioritizing adoption and usability.
• Build reporting and dashboards that provide leadership with visibility into delivery, spend, capacity, performance, and outcomes without manual status-chasing.
• Define and steward standards for briefs, intake, naming, taxonomy, approval paths, and definitions of done.
• Identify and eliminate duplicate reporting, manual status-chasing, unnecessary handoffs, and recurring meetings that can be replaced by systems or clearer ownership.
• Lead a global program management team and develop managers and individual contributors across functional teams.
• Partner with the CMO and marketing leadership team, preparing leadership reviews, business updates, and executive-level marketing narratives.
• Improve the organization’s speed, clarity, and operating efficiency, as well as its delivery output.
• Redesign workflows around AI by identifying and implementing automation or agent-assisted approaches for briefing, status reporting, competitive tracking, localization, quality assurance, and asset routing.
• Evaluate and deploy AI tools across the marketing stack, considering build-versus-buy choices, cost, data governance, and brand safety.
• Use AI in daily work for synthesis, planning, forecasting, documentation, and analysis, and model AI fluency for the organization.
• Upskill the marketing organization through practical AI guidelines, training, and responsible-use guardrails in partnership with Legal and Security.
• Measure AI investments using cycle time, cost per output, and quality.

Benefits

• Annual discretionary bonus eligibility.
• Long-term incentive plan eligibility.
• Medical, dental, and vision benefits.
• Insurance.
• 401(k) plan.
• Paid time off.
• Flexible time off for salaried/exempt employees.
• 12 weeks of paid parental bonding leave for full-time, regular employees, subject to applicable leave and wage-replacement programs and plan terms.
• Monthly wellness reimbursement for full-time, regular employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed