Director, Product Marketing

Cox Communications • Atlanta, GA

1d • Hybrid

About The Position

The Director, Product Marketing – B2B Retail leads go-to-market strategy, positioning, messaging, and commercial launch execution for an assigned portfolio of Cox Automotive retail software products and solutions, including Dealer.com and CAMP. The role is the primary marketing partner to product and business unit leaders, translating complex product capabilities into compelling value propositions for automotive dealers, lenders, and enterprise customers. It works at the intersection of product, sales, and marketing, using customer workflows, pain points, and buying behavior to shape differentiated positioning, sales enablement, and measurable pipeline impact.

The Director incorporates AI into product marketing, including market research, customer insights, content creation, campaign personalization, competitive intelligence, and sales enablement. The role leads and develops a team of product marketing managers and specialists, partners across product, sales, marketing operations, and communications, and represents marketing in product planning, roadmap reviews, and go-to-market readiness. The position is hybrid, with the ability to work remotely part of the week, and requires 25% travel.

Requirements

• Bachelor’s degree in a related discipline and 10 years of experience in product marketing, B2B marketing, or a related field; alternatively, a master’s degree and 8 years of experience, a Ph.D. and 5 years of experience, or 14 years of related experience.
• At least 5 years in a senior product marketing leadership role managing a portfolio of products or solutions.
• At least 5 years of people management experience and a track record of developing high-performing product marketing teams.
• Demonstrated ability to translate complex product capabilities into clear, differentiated value propositions.
• Strong sales enablement experience, including building tools and content that measurably support seller effectiveness.
• Strong analytical skills and experience using data to inform positioning, measure campaign effectiveness, and optimize go-to-market programs.
• Proficiency with AI tools applied to product marketing workflows, including content generation, market research, competitive analysis, and personalization.
• Experience with B2B marketing for a portfolio of products or services.
• Strong cross-functional collaboration skills and experience partnering with product, sales, strategy, and operations stakeholders.
• Ability to operate in a fast-paced environment with multiple concurrent priorities.
• Must be authorized to work in the United States for any employer without current or future sponsorship.

Nice To Haves

• Automotive industry experience is preferred but not required.
• Degree in Marketing, Business, Communications, or a related field.
• MBA or other graduate degree preferred.
• SaaS or technology environment experience preferred.

Responsibilities

• Own go-to-market strategy for an assigned product portfolio, including positioning, messaging, audience segmentation, and competitive differentiation.
• Develop expertise in assigned products, customer segments, and the competitive landscape to inform strategy and content.
• Lead integrated launch plans for new products, features, and capabilities in coordination with product, sales, marketing operations, and communications.
• Create and maintain sales enablement materials, including pitch decks, one-pagers, battle cards, case studies, and ROI tools.
• Partner with the Sales Business Office and Enterprise Sales teams to embed marketing content and tools in seller workflows and training programs.
• Develop customer-facing messaging and content across the buyer journey, from awareness through retention, with marketing operations channel teams.
• Establish and maintain personas, customer journey maps, and segmentation frameworks to guide campaign and content decisions.
• Define and track KPIs measuring product marketing effectiveness against pipeline, retention, and market awareness goals.
• Apply AI tools to accelerate content creation, research, personalization, and competitive intelligence workflows.
• Identify opportunities to use AI-powered product capabilities as differentiating proof points in marketing and sales narratives.
• Lead, develop, and coach product marketing managers and specialists.
• Manage external agency or freelance relationships as needed to scale content production.
• Represent marketing in cross-functional product planning, roadmap reviews, and go-to-market readiness processes.

Benefits

• Competitive salary and bonus/incentive plans.
• Flexible time-off policies and accommodating work schedules.
• Comprehensive healthcare options for individuals and families.
• 401(k) retirement plan with company match.
• Professional development and continuing education opportunities.
• Inclusive parental leave policies.
• Fertility coverage and adoption assistance.
• Pet insurance and employee discounts.
• Flexible paid vacation consistent with duties and company needs.
• Seven paid holidays annually.
• Up to 160 hours of paid wellness time annually for the employee or family members.
• Bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
• Health care insurance, including medical, dental, and vision coverage may be offered to eligible employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Director