Director, Pro Circuit Operations & Commercial Strategy

USTA National Headquarters•Orlando, FL

12d•$90,000 - $120,000•Hybrid

About The Position

The Director, Pro Circuit Operations & Commercial Strategy leads operational execution, commercial strategy, and business growth for more than 150 USTA Pro Circuit tournaments. The role connects event delivery with enterprise business goals, including sustainable revenue growth through sponsorships, ticketing, digital media, and hospitality; community and brand engagement; operational compliance; and digital asset management across events. The position oversees tournament standards, integrity, security, safeguarding, officiating support, and the onboarding and development of Tournament Directors and event staff. It develops commercial strategies for sponsorship, ticketing, media rights, and hospitality, and leads brand visibility, digital storytelling, community engagement, and sponsor activations. The role also implements digital asset matrices, CRM tracking, and analytics dashboards to measure sponsor return, improve reporting, and inform calendar planning. The Director hosts the annual Tournament Director Workshop and represents Pro Circuit interests with USTA departments and external partners. The position is based in Orlando and designated hybrid/flex, with remote and on-site work subject to current USTA requirements. Moderate to frequent national travel is expected, including four to six key event site visits annually and major workshops.

Requirements

At least 7–10 years of experience in sports or entertainment management, combining hands-on tournament or event operations with demonstrated success in business development or commercial strategy.
Bachelor’s degree in Sports Management, Business, Marketing, or a related field.
Deep knowledge of tennis tournament operations, CRM platforms, sponsor analytics tools, and digital dashboards.
High proficiency in Google Suite.
Executive leadership, negotiation, and cross-functional team alignment abilities.
Willingness to undertake moderate to frequent national travel, including four to six key event site visits annually and major workshops.

Nice To Haves

Master’s degree preferred.

Responsibilities

Lead operational execution, commercial strategy, and business growth for more than 150 USTA Pro Circuit tournaments.
Oversee national tournament standards, integrity, security, safeguarding, and officiating support.
Direct the onboarding, ongoing development, and operational frameworks for Tournament Directors and event staff.
Develop and execute strategies to grow sponsorship, ticketing, broadcast and media rights, and premium hospitality revenue at national, regional, and local levels.
Lead brand integration and digital storytelling to increase platform visibility.
Develop community engagement frameworks, including youth clinics, adaptive tennis, and Net Generation, and create consistent on-site sponsor activations.
Implement digital asset matrices, CRM tracking systems, and analytics dashboards to measure sponsor ROI, streamline reporting, and inform data-driven calendar planning.
Host the annual Tournament Director Workshop.
Represent Pro Circuit business and operational interests across USTA departments, including Marketing, Sponsorship, Digital, Broadcast, Player Development, Legal, and Finance, and with external partners including ATP, WTA, ITF, host cities, and local sponsors.
Undertake moderate to frequent national travel, including four to six key event site visits annually and major workshops.