Director, Pro Circuit Operations & Commercial Strategy

USTA National Tennis Center•Lake Nona, FL

11d•Hybrid

About The Position

The Director, Pro Circuit Operations & Commercial Strategy leads operational execution, commercial strategy, and business growth for more than 150 USTA Pro Circuit tournaments. The role connects event delivery with enterprise business goals, including sustainable revenue growth through sponsorships, ticketing, digital media, and hospitality; community and brand engagement; operational compliance; and digital asset management across events. The Director oversees national event standards, integrity, security, safeguarding, and officiating support, and develops operational frameworks and ongoing development for Tournament Directors and event staff. The role establishes commercial strategies, brand and fan-engagement programs, digital tools, and revenue forecasting practices. It also coordinates with USTA departments and external partners, hosts the annual Tournament Director Workshop, and represents Pro Circuit interests across the organization and the tennis industry. The position is based in Orlando and is designated hybrid/flex, allowing remote and on-site work subject to current USTA hybrid/flex requirements. Moderate to frequent national travel is expected, including 4–6 key event site visits annually and major workshops.

Requirements

At least 7–10 years of experience in sports or entertainment management, combining hands-on tournament or event operations with demonstrated business development or commercial strategy success.
Bachelor’s degree in Sports Management, Business, Marketing, or a related field.
Deep knowledge of tennis tournament operations.
Knowledge of CRM platforms, sponsor analytics tools, and digital dashboards.
High proficiency in Google Suite.
Executive leadership, negotiation, and cross-functional team alignment abilities.
Willingness to undertake moderate to frequent national travel.

Nice To Haves

Master’s degree preferred.

Responsibilities

Lead operational execution, commercial strategy, and business growth for more than 150 USTA Pro Circuit tournaments.
Oversee national standards, integrity, security, safeguarding, and officiating support for events.
Direct onboarding, continuous development, and operational frameworks for Tournament Directors and event staff.
Design and execute strategies to grow sponsorship revenue at national, regional, and local levels, as well as ticketing, broadcast and media rights, and premium hospitality offerings.
Lead brand integration and digital storytelling to increase platform visibility.
Develop community engagement frameworks, including youth clinics, adaptive tennis, and Net Generation, and create consistent on-site sponsor activations.
Implement digital asset matrices, CRM tracking systems, and analytics dashboards to measure sponsor ROI, streamline reporting, and support data-informed calendar planning.
Host the annual Tournament Director Workshop.
Represent Pro Circuit business and operational interests across USTA units, including Marketing, Sponsorship, Digital, Broadcast, Player Development, Legal, and Finance, and with external partners including ATP, WTA, ITF, host cities, and local sponsors.
Undertake moderate to frequent national travel, including 4–6 key event site visits annually and major workshops.