Director, Commercial Markets Strategy

Blue Cross and Blue Shield of North Carolina•Remote Flex - North Carolina, NC

4d•$173,776 - $278,041•Hybrid

About The Position

The Director of Commercial Markets Strategy leads a team that turns market insights into actionable strategies advancing the organization’s mission, vision, and long-term growth. The role assesses current and emerging market trends, shapes strategies across multiple time horizons, and drives execution across the organization. It champions insight-driven decision-making, innovation, consumer-centric experiences, and strategic partnerships, collaborating with internal and external stakeholders to build alignment, influence change, and turn strategy into action. The Director also helps shape enterprise priorities that strengthen the current business and position the organization to evolve as a health solutions company. The role owns the development, refinement, and activation of strategy across the commercial portfolio: group business (fully insured, level-funded, self-funded, and special arrangements), Individual Under 65, Dental and Vision, and Blue TPA offerings. It directs research, competitive and financial analysis, evaluates growth opportunities and partnerships, develops business cases and operating models, establishes performance measures and governance, and brings recommendations on strategic choices, investment priorities, trade-offs, and risks. The Director leads and develops strategists and aligns senior leaders and cross-functional partners.

Requirements

Bachelor’s degree, or 12+ years of experience in a related field in lieu of a degree.
10+ years of experience in healthcare or strategy consulting, strategic development, market or product development, or financial analysis.
Extensive experience leading and developing, implementing complex business and/or contractual issues, and serving as the principal liaison to internal and external business executives and outside advisors.
Significant success and experience identifying new opportunities, creating products, programs, or solutions, and driving change.
Five years of experience leading teams and/or directly managing staff.

Nice To Haves

Experience in a commercial health plan, payer, or healthcare strategy, with a strong understanding of the commercial health insurance market and employer-sponsored benefits, including fully insured, level-funded, and self-funded/ASO arrangements.
Ability to develop and execute commercial market, product, or growth strategies using market trends, competitive intelligence, consumer insights, and emerging opportunities.
Strong financial and business acumen, including experience with P&L considerations, financial modeling, business-case development, and evaluating the financial and strategic viability of products, capabilities, partnerships, or market opportunities.
Experience advancing products, solutions, partnerships, or capabilities from strategy through execution, including evaluating vendors and partners and translating strategic direction into operating models, roadmaps, and measurable outcomes.
Ability to work at both enterprise-strategy and hands-on execution levels, collaborate across functions, build alignment, navigate change, and advance complex initiatives.
People leadership and executive influence, including leading high-performing professionals, developing executive-level presentations and recommendations, and building credibility with senior leaders and cross-functional partners through a collaborative, low-ego approach.

Responsibilities

Develop, refine, and activate short- and long-term strategy across the commercial portfolio.
Translate strategy into strategic imperatives, execution roadmaps, measurable outcomes, and governance.
Establish performance measures to assess whether the strategy is delivering expected results.
Direct market research, competitive intelligence, segment performance analysis, and financial analysis to identify opportunities and inform strategic decisions.
Identify unmet employer and member needs and translate them into opportunities for growth, affordability, and differentiation.
Evaluate potential partnerships, vendors, capabilities, and investments that can strengthen the organization’s competitive position.
Develop business cases and operating models that connect strategic opportunities to financial and operational value.
Lead evaluation and performance management of strategic vendors and partners.
Provide recommendations on trade-offs, risks, investment priorities, and strategic choices.
Lead, coach, and develop a team of strategists, setting expectations for quality, collaboration, accountability, and delivery.
Influence and align senior leaders and cross-functional partners in Sales, Finance, Operations, Legal, Compliance, and Technology.
Establish relationships with associations and peer plans, maintain compliance as appropriate, and leverage their capabilities and insights.