Director, Global Commercial Strategy & Operations

BeiGene

3d•$187,100 - $247,100

About The Position

As the Director, Global Commercial Strategy & Operations, sonrotoclax, you will create core launch content and go-to-market strategies to support a successful global brand launch and the expansion of BeOne’s hematology portfolio. The role requires close collaboration with local markets and cross-functional partners to develop an integrated launch plan. It reports to the Executive Director, Global Commercial Lead, sonrotoclax. The position leads global brand strategy and content development for launched and pre-launch indications, including branding, global positioning, branded and disease-state campaigns, messaging, and omnichannel promotion. It also contributes to annual operating and global brand planning, long-range planning, lifecycle planning, market analysis, scenario planning, and engagement with global KOLs and other external stakeholders. The role has no direct reports but involves significant agency management and cross-functional team leadership. Travel is at least 20%, including international travel and work during travel weekends.

Requirements

BA/BS with at least 14 years of marketing experience, MA/MS/MBA with at least 10 years of marketing experience, or PhD/PharmD with at least 8 years of marketing experience.
At least 10 years of pharmaceutical marketing and/or healthcare-related commercial experience.
At least 5 years of experience in global or regional markets.
Prior success in competitive readiness and market-shaping initiatives.
Proven ability to adapt and thrive in complex, dynamic, and competitive environments.
Ability to lead without authority and influence cross-functional, global, regional, and market teams.
Strong executive presence and collaborative approach, with ability to interact with and present to senior leadership.
Strong experience with HCP omnichannel marketing and data-driven campaign execution.
Ability to integrate insights from customer research, analytics, and field feedback.
Computer skills using a PC, including MS Office Suite and MS Teams.
Willingness to travel at least 20%, including internationally and during travel weekends.

Nice To Haves

Launch experience is strongly preferred.
Background in oncology, hematology, or highly competitive therapeutic categories is preferred.

Responsibilities

Create and implement go-to-market strategies and launch roadmaps for sonrotoclax.
Develop, update, and execute the global strategy and core content package for launched and pre-launch indications, including branding, global positioning, branded and disease-state campaigns, messaging, and omnichannel promotion; set expectations for materials use and monitor local adaptation.
Gather input from market access, medical affairs, global insights and analytics, and markets; analyze market trends, competitive landscape, and customer insights to shape global commercial strategies.
Support or lead the Annual Operating Plan and Global Brand Plan processes, and support and coordinate Long-Range Planning.
Collaborate with hematology brands and launch markets to support global commercial strategy input, adoption, and implementation in local markets.
Analyze market research data and customer insights to identify growth opportunities and optimize marketing efforts.
Support the overarching lifecycle planning strategy for sonrotoclax.
Establish scenario planning to anticipate market changes and develop proactive and responsive strategies and messages.
Engage global KOLs to refine the commercial approach and address adoption barriers and opportunities.
Manage relationships with KOLs, advocacy groups, and other external stakeholders.
Manage agencies and provide cross-functional team leadership.
Travel at least 20%, including internationally and during travel weekends.