Director of Wholesale Marketing

BRUNT Workwear•North Reading, MA

3d•$145,000 - $175,000•Hybrid

About The Position

We’re leading the way in redefining the workwear category. Our mission is to engineer better boots and apparel for our country’s tradesmen and women by working directly with real workers to learn what they actually need to execute their jobs. The BRUNT team is not only devoted to improving on the old workwear standards, but we’re also creating a community that tradesmen and women can call their own. From our weekly hangouts at the BRUNT Garage, to hosting events across the country, we’re all about getting boots on the ground and building something real with the BRUNT crew. We are seeking a dynamic and strategic Director of Wholesale Marketing to lead our wholesale marketing function and drive brand growth across our retail partner network. Reporting to the Chief Brand Officer within the Brand team, you will own the strategy and execution of optimizing the BRUNT brand presentation and adherence to BRUNT visual merchandising standards within our Retail Partner Accounts. This also includes owning and driving all wholesale marketing initiatives such as seasonal campaigns and in-store marketing programs, activations, and sell-in presentations ensuring our brand story is told powerfully at every wholesale touchpoint. This role requires up to 30% travel

Requirements

8+ years of progressive marketing experience, with at least 3 years in a wholesale or trade marketing leadership role
Deep knowledge of the footwear, apparel, and/or accessories wholesale landscape.
Proven track record developing integrated marketing programs that drive retail sell-through and reinforce/optimize brand presentation in store
Strong analytical skills with experience interpreting POS data, merchandising performance, sell through reports, and geotargeted media campaign results
Excellent communication, presentation, and stakeholder management skills; comfortable presenting to C-suite and key retail partners
Proficiency with project management tools, Microsoft Office Suite, and marketing analytics platforms
Familiarity with Workwear and Safety related trade shows or events
Ability to commute to our office in North Reading, MA 4x a week

Responsibilities

Develop and lead the annual wholesale marketing strategy and budget, aligned with overall brand and commercial objectives
Partner closely with Sales, Merchandising, Operations and Creative teams to ensure cohesive brand storytelling across all wholesale accounts
Build and maintain strong relationships with marketing teams at all key retail partners, working to identify co-marketing opportunities and joint business building initiatives
Represent the brand in-person at industry specific trade shows, partner events, key account training sessions, & other related activities
Develop, mentor and lead a high-performing wholesale marketing team.
Own the wholesale marketing budget, ensuring efficient allocation and accountability across all programs
Manage agency and vendor relationships, including creative studios, retail media networks, and production partners
Ensure 100% compliance to all brand, visual, and merchandising standards are followed
Manage in-store fixture programs, ensuring timely arrival, assembly, and refreshing visuals on seasonal basis
Work with Merchandising team to establish BRUNT visual merchandising guidelines and key account variations
Develop seasonal retail activation calendars for all key accounts, ensuring the broader BRUNT team is supporting and showing up powerfully in support of our Retail Partners
Oversee the development of seasonal sell-in materials, lookbooks, retailer toolkits, and go-to-market assets
Lead in-store marketing programs, ensuring brand compliance while maximizing partner-funded opportunities
Define KPIs for wholesale marketing programs and report on performance to senior leadership on a regular cadence
Analyze sell-through data, consumer insights, and market trends to optimize marketing investment and resource allocation
Leverage retailer data partnerships (e.g., POS data, media insights) to inform strategy and demonstrate ROI on all wholesale centric marketing investments
Monitor partner websites for brand and MAP policy compliance.