Director of Marketing

Citizen•New York, NY

14h•Hybrid

About The Position

At Citizen, the #1 safety app in the U.S., growth from marketing is critical to Citizen’s success. Citizen distributes thousands of user-generated videos daily to keep communities informed and empowered. With the majority of our content captured live at the scene of safety incidents, Citizen provides real-time visibility into what’s happening in cities across North America - something no other platform can match. Already known in every major U.S. city, Citizen is growing fast. We’re now looking for a Director of Marketing to expand upon the foundation and shepherd the organization to new heights. You will manage the marketing team to develop and execute gtm strategies, enterprise campaigns, and creator partnerships and more to help bring our mission to millions of people each week. We are looking for a Director of Marketing to manage Citizen's full marketing function across consumer and enterprise, reporting directly to the CFO as Citizen intentionally operates with a lean executive team. You will be accountable for strategy, execution, and outcomes across paid, organic, lifecycle, content, and brand, with a focus on three tracks: driving new installs, resurrecting lapsed users, and supporting cross-functional priorities including enterprise, partnerships, and product launches. The team is small, moves fast, and operates at the intersection of media, technology, and public safety. One non-negotiable: you are deeply and practically fluent in AI and have rebuilt workflows around it. You are always thinking about how to run a leaner, faster, smarter operation as the standard the team already operates at.

Requirements

A proven leader with 6 to 8+ years in marketing and a track record of owning channels end-to-end, managing people, and knowing when to delegate and when to get in the weeds
Analytical and numbers-driven. You know what success looks like before a campaign launches, you track it while it runs, and you can tell the story of what happened and why when it's over
Strong visual instincts, fluent in design and video, and knows how to give creative direction that actually lands
Thrives in fast-paced environments, makes confident decisions without a complete picture, and does not need things to slow down to do good work
Strong writer across formats, from a punchy social caption to a sales one-pager to an executive brief
Genuinely fluent in AI for marketing. Has rebuilt workflows around it, knows what the tools can and can't do, and is always paying attention to what's next
A news junkie who follows what's happening in real time, understands how cycles move, and knows how to connect Citizen's story to the moment.
Tools in current use: Claude, Perplexity, ChatGPT, Gemini, HubSpot

Nice To Haves

Experience across consumer and enterprise is a plus

Responsibilities

Lead go-to-market strategy for new feature launches, product moments, and city expansions, coordinating across paid, organic, and press to bring Citizen to new audiences
Support and grow strategic partnerships, identify new co-marketing and distribution opportunities, and serve as the marketing lead on deals that require cross-functional coordination
Own ad hoc projects and initiatives as the business evolves, from rebrands to research sprints to new channel experimentation, with the range and judgment to prioritize without being told what matters
Partner closely with the enterprise sales team to build the foundation of a B2B marketing engine, from positioning and messaging to the assets that move deals forward
Develop and execute GTM strategies for enterprise verticals, creating pipeline and market presence that makes Citizen a known name before a sales rep ever makes a call
Build the collateral, campaigns, and content that shorten sales cycles, increase win rates, and establish Citizen Enterprise as the category leader in real-time safety intelligence
Full ownership of paid install campaigns across Meta, TikTok, and Apple Search Ads with agency support
Manage budget allocation across broad top-of-funnel campaigns and targeted new market launches
Own creative testing frameworks, optimization cadence, and cross-channel attribution
Creator program currently generates 13M video views per month, representing 10% of total monthly video watch time
Manage billing, payment systems, relationship management, and quality tracking for an ongoing creator roster
Goal: high-quality content that improves the in-app experience, increases time spent, and improves Week-1 retention
Design and maintain the AI workflows that power the marketing operation: automated creative variants, real-time content monitoring, competitive intelligence, creator communications, and more
The standard is AI running the execution layer with a human captaining strategy. You will be expected to push this forward, not catch up to it.