Director of Marketing

Ceresti Health

4d•Remote

About The Position

Ceresti Health is a digital health company focused on improving dementia management by activating family caregivers. They are seeking a Director of Marketing to lead their marketing efforts during a period of hypergrowth. This role involves building the brand, demand generation, and content infrastructure for both B2B and emerging direct-to-consumer channels. The Director will partner with executive leadership and manage a small team and agency resources, acting as a liaison between strategy, sales, clinical, and product teams.

Requirements

8+ years of marketing experience
At least 3 years in a senior leadership or director-level role
Healthcare experience required, ideally in Medicare, value-based care, payer-facing B2B, or digital health
Understanding of Medicare Advantage plans, ACOs, HIPAA, and marketing in regulated, evidence-driven environments
Demonstrated digital marketing fluency: marketing automation (HubSpot expertise non-negotiable), SEO/AEO, paid media, attribution, lifecycle marketing, web analytics
Proven track record of generating measurable pipeline and revenue impact in a B2B environment
Startup operating experience: building playbooks, creating systems where none existed, operating without extensive specialist support
Genuine creative range: ability to write headlines, sketch campaign concepts, and direct designers
Strong taste and ability to defend it
Strategic depth and tactical rigor: ability to build annual plans and ship immediate tasks
Executive presence and clear, persuasive writing skills

Nice To Haves

Direct experience marketing into Medicare Advantage plans, ACOs, or Medicare Supplement carriers
Familiarity with the CMS GUIDE Model, value-based care economics, or chronic care management
Experience launching or scaling a DTC healthcare offering
Personal connection to dementia, caregiving, or aging
A point of view on how marketing should support a clinical operating company, not just a tech company

Responsibilities

Champion Ceresti's brand voice, visual identity, and category-defining position.
Ensure consistent messaging across all external touchpoints, including sales decks, LinkedIn, website, and conference presence.
Build and manage the B2B demand engine targeting Medicare Advantage plans, ACOs, and Medicare Supplement carriers.
Own marketing-sourced and marketing-influenced pipeline targets, aligning with sales priorities.
Augment the digital footprint, marketing automation, attribution, and analytics stack.
Own marketing data to understand performance and identify areas for improvement.
Drive the editorial calendar for content, including LinkedIn, executive thought leadership, white papers, webinars, and earned media.
Translate clinical and economic complexity into engaging content for payors and providers.
Evolve sales enablement collateral, talk tracks, case studies, and competitive intelligence.
Support the marketing strategy for direct-to-consumer (DTC) channels, including caregiver acquisition and family-facing brand.
Oversee the digital marketing specialist executing DTC marketing efforts.
Own the company's presence at key conferences and lead co-marketing initiatives with strategic partners.
Hire, develop, and lead the marketing team as the company scales.
Set high standards for marketing craft, velocity, and accountability.
Incorporate agentic AI into future go-to-market needs.