Director of TikTok
About The Position
Zulay Kitchen is seeking a strategic, results-driven Director of TikTok to lead the growth and performance of its TikTok Shop business and develop social commerce into a significant revenue channel. The role owns the channel’s strategy, growth, revenue targets, and profitability, while leading creator and affiliate partnerships, influencer marketing, content strategy, live shopping initiatives, and paid social efforts. The Director will build a scalable operation that turns creative strategies into measurable business results, with accountability for revenue and profitability.
Requirements
- Proven experience growing and scaling a TikTok Shop business for a consumer products or ecommerce brand.
- Demonstrated success driving meaningful revenue through TikTok Shop, affiliate marketing, and creator partnerships.
- Strong understanding of TikTok Shop’s ecosystem, including affiliates, product marketplace, paid advertising, and live shopping.
- Experience managing revenue targets, marketing budgets, and profitability metrics.
- Strong analytical skills and ability to translate performance data into actionable growth strategies.
- Experience negotiating creator partnerships, developing affiliate programs, and managing external partners.
- Ability to balance creative thinking with a focus on measurable business results.
- Excellent leadership, communication, and project management skills.
Nice To Haves
- Experience with Amazon, DTC ecommerce, or other marketplace channels.
Responsibilities
- Own the TikTok Shop strategy, revenue targets, growth plans, and profitability.
- Develop and execute strategies to increase sales, conversion rates, average order value, and customer acquisition.
- Identify opportunities to expand product assortment, improve product listings, and optimize promotions.
- Monitor channel performance and KPIs, using data to maximize results.
- Build and scale the TikTok affiliate program to drive consistent, profitable sales.
- Recruit, manage, and develop relationships with creators, influencers, and affiliate partners.
- Develop product-seeding, creator-incentive, commission, and affiliate-campaign strategies.
- Identify high-performing creators and content formats and replicate successful results.
- Lead TikTok Shop content strategy with creators and internal teams to produce engaging, high-converting content.
- Identify trends, viral opportunities, and content concepts that align with the products and target audience.
- Work cross-functionally to ensure content showcases product benefits and drives measurable sales.
- Oversee TikTok Shop advertising and paid social strategies for profitable growth.
- Manage campaign budgets, return on ad spend, customer acquisition costs, and marketing efficiency.
- Plan and execute campaigns for product launches, seasonal promotions, and key shopping events.
- Test and optimize creative, targeting, offers, and campaign strategies.
- Establish channel goals, reporting, and performance benchmarks.
- Ensure inventory availability, fulfillment performance, and customer experience can support sales initiatives.
- Build and lead the team, agency relationships, and creator network needed to scale the channel.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
