Director of Social Media Operations - Remote

UnitedHealth Group•Boston, MA

9d•$134,600 - $230,800•Remote

About The Position

The Director, Social Media Strategy and Operations reports to the Vice President of Social Media and leads enterprise strategy, operations, and governance for social media and digital communications. The role works across UnitedHealth Group, UnitedHealthcare, Optum, and other businesses to align processes, procedures, tools, points of view, risk management, intelligence, and best practices. It brings deep expertise in content, campaigns, and platform management to support governance adherence and operational excellence across the communications function and its enterprise partners. The position regularly engages and influences stakeholders across the enterprise, including partners in procurement, legal, compliance, operations, and marketing. It is remote within the U.S.; employees hired in the Minneapolis or Washington, D.C. area must work in the office at least four days per week. Remote employees must follow UnitedHealth Group’s Telecommuter Policy.

Requirements

9+ years of experience in social media or digital marketing.
Experience developing and implementing enterprise-wide social media governance programs, policies, and procedures.
Experience managing social media technology platforms, tools, and vendor relationships.
Experience driving organizational change management, process adoption, and operational excellence initiatives.
Experience developing training, communications, and engagement programs to increase adoption of tools, processes, and policies.
Experience managing budgets, contracts, RFPs, and vendor selection processes in a matrixed environment.
Deep experience with social media platforms, content creation, discovery (traditional and agentic search), and systems and process development.
Proven ability to lead cross-functional initiatives involving communications, legal, compliance, procurement, marketing, and operations teams.
Proven project management skills, including the ability to manage multiple priorities in a complex enterprise environment.
Excellent organizational skills and attention to detail; ability to manage multiple priorities in a fast-paced environment.
Remote employees must adhere to UnitedHealth Group’s Telecommuter Policy.

Responsibilities

Support social media and digital governance; identify and execute opportunities to integrate and optimize work across the organization, drive adoption of processes, and improve execution.
Identify operational gaps and implement solutions to improve efficiency, quality, and output.
Work with legal, compliance, employee relations, and other stakeholders to update policies and procedures, align on enhancements, and create distribution plans that support engagement.
Partner with employee communications and training teams to plan and execute updates for colleagues, including training programs and attestations.
Manage the social media and digital communications tool set, identify gaps and potential tools, balance business needs with return on investment, and manage tool seats, access, and adoption.
Manage RFP processes with procurement, partners, and stakeholders to select appropriate tools while staying within budget.
Build relationships with tool-set Customer Success Managers and track enterprise needs and product pipelines to ensure value is delivered.
Conduct regular account hygiene checks across organic and paid channels and tools to support account security and accountability.
Work with finance and stakeholders to execute chargebacks and keep related budgets balanced.
Research tool-set enhancements, ways of working, and best practices for the enterprise.
Lead onboarding for new team members and vendor partners.
Support content development, planning, and execution, using insights to create content that surpasses goals.
Support related strategic projects for the enterprise.
Mentor junior team members.