Associate Director of Social Media

Vale Concepts • Seattle, WA

2d

About The Position

Vale is a Seattle startup working to bring the benefits of matcha to a billion people through technology, automation, and hospitality experiences. The Associate Director of Social Media will own Vale’s social presence, from strategy and content creation through publishing, performance, and community engagement. This high-visibility role will establish the social vision and distinctive content strategy, evolve Vale’s approach across platforms, and build awareness through bold campaigns, behind-the-scenes content, cultural moments, and stories that reflect the brand’s values and personality. Social media is treated as a creative engine for educating audiences and making Vale’s products stand out, not just a posting or conversion channel.

The role will lead social strategy and execution across Instagram, TikTok, YouTube, and emerging platforms; build scalable systems for ideation, production, publishing, and reporting; manage creator relationships and external partners; and collaborate with leadership and cross-functional teams. The successful candidate is imaginative, culturally fluent, organized, analytically sharp, and comfortable leading in a growing startup environment.

Requirements

• 4–8 years of experience in social strategy, content, digital storytelling, and community engagement.
• Experience growing and managing social teams in fast-paced environments.
• Understanding of TikTok, Instagram, YouTube, and emerging platforms, including algorithms, formats, and cultural nuance.
• Strong ownership mentality and comfort navigating ambiguity in a startup environment.
• Excellent communication skills and ability to work cross-functionally.
• Curiosity, rigor, and a desire to continuously improve processes and outputs.
• Imaginative, culturally fluent, organized, and analytically sharp.

Nice To Haves

• Proven success at a fast-paced startup.
• Passion for matcha.
• Ability to work in Adobe Suite or other design and video editing software.

Responsibilities

• Serve as Vale’s internal social media expert and point of view for content.
• Own content creator relationships across agencies, paid social, cafe social, and other channels.
• Partner with leadership and cross-functional Vale teams to ensure content supports the broader company ecosystem.
• Represent the social perspective on the Public Relations and Communications team through real-time updates, cultural reactions, and risk management.
• Own Vale’s social platforms end to end, including content creation, publishing, engagement, and performance.
• Build scalable systems for content ideation, production, posting, and reporting.
• Ensure external partners support speed and scale without diluting Vale’s brand voice or quality.
• Define and own social strategy across Instagram, TikTok, YouTube, and emerging platforms.
• Own content pillars, creative frameworks, channel-specific tactics, and posting cadence.
• Lead ideation and planning for the social calendar, balancing company-wide objectives with fun, witty, educational, and culturally relevant content.

Benefits

• Meaningful equity participation.
• Medical, dental, and vision benefits.
• Commuter support.
• Opportunity to earn annual bonuses.
• Unlimited matcha.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed