Director of Sales - Hyatt Place

LLOYD COMPANIES INC•Rapid City, SD

About The Position

The Director of Sales leads the hotel’s sales strategy to maximize revenue, market share, and profitability. The role oversees strategic sales planning and execution, key client relationships, and group, corporate, and transient business across market segments. The Director of Sales leads the sales team, aligns work with brand standards and property goals, and fosters a high-performance, results-driven culture. The role collaborates with the General Manager, Revenue Manager, Director of Hotel Operations, above-property leaders, brand partners, and other stakeholders to identify opportunities, support revenue strategies, and meet budgeted targets. The Director of Sales supervises the hotel sales and catering team, including hiring, training, coaching, performance management, work assignment, and employee development. The position also supports hotel operations and guest service, may serve as manager on duty or be on call as required, and works with hotel leadership to resolve client, guest, personnel, and operational concerns. The role is accountable for financial and revenue performance, sales and marketing plans, client and community relationships, sales reporting and documentation, and compliance with company policies, laws, brand standards, and management agreements. A bachelor’s degree in a related field is preferred, or equivalent experience in hospitality sales or a related industry.

Requirements

Demonstrated integrity and commitment to high ethical standards.
Strong leadership and management skills, including recruiting, hiring, coaching, mentoring, and team development.
Proven sales and business development skills, including client acquisition, retention, and relationship management.
Strategic thinking and ability to drive revenue management and sales initiatives.
Strong financial acumen, including budgeting, forecasting, and interpreting financial statements.
Analytical skills, including the ability to evaluate and present data effectively.
Excellent verbal and written communication and interpersonal skills.
Experience in sales and marketing, including training, goal setting, market analysis, and plan execution.
Ability to build relationships and actively engage in the community.
Guest-focused approach and commitment to service excellence.
Adaptability, organization, and ability to manage multiple priorities in a fast-paced environment.
Proficiency with computer systems and business applications.
Ability to work effectively with diverse teams and maintain regular, reliable attendance.
Bachelor’s degree in a related field preferred; and/or 3–5 years of equivalent experience in hospitality sales or a related industry.

Nice To Haves

Bachelor’s degree in a related field.
Ongoing education, networking, and industry involvement.

Responsibilities

Lead the hotel’s sales strategy to maximize revenue, market share, and profitability across group, corporate, and transient market segments.
Hire, train, manage, motivate, coach, and develop sales and catering staff; conduct performance reviews and recommend compensation adjustments in accordance with company policy.
Ensure day-to-day property decisions follow company standards and empower staff to do the same.
Partner with the General Manager to support property maintenance and timely repairs or improvements.
Attend to hotel operational and guest relationship management needs; serve as manager on duty in leadership’s absence or as assigned, and be on call as required.
Supervise and control sales, marketing, and hotel operations in a cost-effective manner; support pre-opening or opening responsibilities when applicable.
Respond promptly and positively to client inquiries and communications, and work with hotel leaders to resolve guest and client complaints professionally.
Pursue business opportunities and relationship-building initiatives that support hotel and company growth.
Meet budgeted income, expense, and revenue goals; contribute to annual budget development and complete required financial and sales reporting.
Participate in revenue management, strategy development, and rate management; ensure deposit and accounts receivable targets and requirements are met.
Develop and monitor weekly, monthly, and annual revenue and sales goals, guiding team and individual performance.
Evaluate market conditions and develop and implement sales and revenue strategies aligned with market and budget goals.
Conduct weekly sales calls and activities, including new business development and relationship management.
Develop the annual marketing plan, conduct periodic sales and marketing reviews, and maintain sales and marketing collateral and pricing and sales strategies.
Participate in required and optional brand, third-party, and industry programs, including OTA partnerships, and maintain accurate information and inventory.
Follow client development, retention, communication, and CRM documentation standards; maintain relationships with clients, accounts, brand contacts, and community partners.
Conduct periodic account reviews and audits to verify reporting, documentation, and sales activity performance.
Collaborate with food and beverage and catering leaders on menu offerings and event options aligned with current trends.
Ensure sales operations comply with company policies, safety and quality standards, guest satisfaction expectations, applicable laws, brand standards, and management agreements.
Respond appropriately to hotel or guest emergencies and communicate with the General Manager.
Maintain professional and technical knowledge through ongoing education, networking, and industry involvement; represent the hotel and company positively in the community and industry.
Collaborate with the General Manager to resolve personnel and operational issues; perform other duties as assigned.
Carry out supervisory responsibilities consistent with organizational policies and applicable laws, including interviewing, hiring, assigning and directing work, appraising performance, rewarding and disciplining employees, and resolving complaints and problems.