Director of Sales | Renaissance Portsmouth-Norfolk Waterfront Hotel

SHAMIN HOTELS MASTER•Portsmouth, VA

6d•$90,000 - $105,000

About The Position

The Director of Sales oversees sales and revenue generation for the hotel’s accommodations, catering services, and food and beverage outlets. The role develops and executes sales strategies to grow the business, maximize revenue, and achieve sales targets across the operation. It also leads the sales team, manages client relationships, coordinates promotional activities, and oversees sales budgets and forecasts. The position is based at the Renaissance Portsmouth-Norfolk Waterfront Hotel in Portsmouth, Virginia. The stated salary range is $90,000–$105,000 per month, as written in the posting. The role requires flexibility to work evenings, weekends, and holidays as needed.

Requirements

Proven experience in hotel sales, catering sales, food and beverage sales, or hospitality management, with a focus on sales and revenue generation.
Strong sales, negotiation, and presentation skills.
Excellent organizational and multitasking abilities.
Leadership and team management skills, including the ability to motivate and inspire others.
Knowledge of hotel operations, catering services, food and beverage trends, and revenue management principles.
Proficiency in sales and customer relationship management (CRM) software.
Flexibility to work evenings, weekends, and holidays as required.
Values teamwork, takes ownership, and is passionate about serving guests.

Nice To Haves

Bachelor’s degree in Hospitality Management, Business Administration, or a related field (preferred).

Responsibilities

Develop and implement sales strategies to increase revenue and market share for hotel rooms, catering services, and food and beverage outlets.
Analyze market trends, competitor activities, and customer preferences to identify growth and innovation opportunities.
Set sales targets and monitor the sales team’s performance against objectives.
Build and maintain relationships with corporate clients, event planners, travel agents, and other potential customers.
Conduct sales meetings, presentations, and site tours to showcase hotel facilities and services.
Respond to inquiries, prepare proposals, and negotiate contracts for group bookings, events, catering, and dining reservations.
Promote accommodations, meeting spaces, banquet facilities, catering services, and food and beverage outlets to drive sales revenue.
Use pricing strategies and revenue management techniques to maximize occupancy and average daily rates.
Identify upselling and cross-selling opportunities for hotel amenities, catering packages, and dining experiences.
Recruit, train, and supervise sales managers, coordinators, and support staff.
Provide leadership, guidance, and performance feedback to help team members meet targets and provide exceptional service.
Foster a collaborative work environment that encourages teamwork, creativity, and professional growth.
Develop and execute marketing campaigns and promotions for hotel accommodations, catering, and food and beverage offerings.
Collaborate with the marketing team on marketing materials, advertisements, and online content.
Represent and promote the hotel at industry events, trade shows, and networking opportunities.
Develop and manage sales budgets, forecasts, and financial reports.
Monitor sales expenses, commissions, and incentives for cost-effectiveness and profitability.
Control sales-related costs and overhead to maximize profitability and return on investment.