Director of Sales, Aspen Collection

Aspen Skiing Company • Denver, CO

5d • $97,800 - $119,800

About The Position

The Director of Sales will own and lead Aspen Collection’s wholesale channel strategy, developing a multi-year growth plan across resort and ski specialty retailers, fashion lifestyle boutiques, and department store flagship locations. The role combines strategic planning and executive reporting with hands-on development of rep groups and boutique relationships, and will build the team and infrastructure needed to scale the wholesale channel. The Director reports to the COO, Aspen Collection.

The position is responsible for wholesale revenue and door-count planning, channel expansion, rep-network design and management, account health, and wholesale operations. The Director will represent Aspen Collection to retail buyers and at trade markets, work with finance and operations on forecasting and fulfillment, and protect the brand’s pricing, positioning, and marketing standards.

The role is based in a standard office environment, with occasional adverse or hazardous conditions possible while attending events. It is a year-round, regular full-time position. The stated salary range is $97,800–$119,800 per year. The role is bonus eligible and offers commission and new-account incentives tied to sales performance and account growth.

Requirements

• Bachelor’s degree in business, sales, or a related field, or equivalent professional experience in lieu of a degree.
• At least 7 years of experience in wholesale sales, account management, or rep-group leadership.
• Deep, established relationships across fashion lifestyle boutiques and independent specialty retail.
• Demonstrated success owning wholesale channel strategy end-to-end, including multi-year planning and executive reporting.
• Track record of building a wholesale channel or door base from an early stage, including team and partner-network design.
• Established network of boutique owners and buyers that can be activated to open new doors.
• Strong working knowledge of independent sales-rep networks and rep groups serving the boutique channel.
• Experience attending trade or market events and sourcing partners there.
• Strong commercial instincts and ability to own revenue targets, door-count targets, and the strategic plan to achieve them.
• Expertise in retail math, margin management, and Open-to-Buy (OTB) planning.
• Working knowledge of wholesale systems, vendor portals, and retailer compliance requirements.
• Executive presence and ability to credibly present wholesale strategy and performance to senior leadership.
• Ability to balance growth with brand protection, including pricing integrity, channel fit, and positioning.
• Excellent relationship-management and negotiation skills, particularly in boutique buying.
• Comfort with ambiguity and building processes and infrastructure where they do not yet exist.

Nice To Haves

• Familiarity with premium or luxury-adjacent lifestyle brands and channel-positioning considerations.
• Prior experience managing a rep network.

Responsibilities

• Own Aspen Collection’s end-to-end wholesale growth strategy, including multi-year revenue targets and door-count planning.
• Set channel priorities and expansion sequencing across resort and ski specialty retailers, fashion lifestyle boutiques, and department store flagships.
• Build the long-term wholesale organizational structure, including rep-group network design and territory coverage.
• Regularly present wholesale strategy, pipeline, and performance to executive leadership.
• Represent Aspen Collection to boutique owners and buyers, building long-term partnerships.
• Leverage and expand relationships with fashion lifestyle boutiques and independent specialty retailers to open accounts and accelerate sell-in.
• Identify emerging and high-potential boutiques that fit Aspen Collection’s positioning and aesthetic.
• Design the rep-group network strategy across territories and identify partners with strong boutique relationships.
• Identify, negotiate with, and onboard rep-group partners; establish expectations, targets, and reporting structures.
• Represent Aspen Collection at regional and national trade markets to source rep talent and open accounts.
• Manage overall account health, including order management, seasonal buys, sell-through, and reorder performance, in partnership with relevant teams.
• Ensure wholesale operations run smoothly across systems, vendor portals, and retailer compliance requirements.
• Partner with finance and operations on wholesale forecasting, inventory allocation, and order-fulfillment planning.
• Ensure wholesale partners follow brand standards for pricing, discounting, and marketing.
• Perform other duties as assigned.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Flexible spending account programs
• Life insurance programs
• Paid time off programs
• Paid leave programs
• 401(k) savings plan
• Employee ski pass and dependent ski passes
• Other company perks
• Bonus eligibility
• Commission and new-account incentives tied to sales performance and account growth

What This Job Offers

• Job Type: Full-time
• Career Level: Director