Director of Sales

RAM Hotels•Phenix City, AL

21h

About The Position

RAM Hotels is seeking a driven and results-oriented Director of Sales to join their team. This role is responsible for revenue production for hotels, aiming to meet or exceed planned revenue objectives for occupancy and average daily rate (ADR). The ideal candidate will have a strong sales mindset, enjoy making presentations, building relationships, and possess natural leadership qualities. This position involves developing sales strategies, setting goals, creating advertising materials, and training sales staff. The Director of Sales will be instrumental in driving profitable sales volume and ensuring the hotel's success in a competitive market.

Requirements

High school graduate or equivalent
Two to three years work-related experience (Sales experience required)
Must be able to travel – up to 20%
Persuasive interpersonal skills, self-directed, and independent
Ability to work in a fast-paced environment
Must be flexible to work varied schedules
Excellent written and oral communication skills
Ability to multi-task, listen attentively, problem-solve, and pay attention to detail
Ability to express compassion while remaining composed
Ability to remain calm and focused while working under pressure
Ability to understand financial documents, information, data, etc.
Ability to integrate
Promote the property by demonstrating a “top-notch” attitude toward our guests which includes anticipating the guests needs – be proactive
Ensure that you are always a positive representation of the property; embrace and respect diversity and multi-cultural environments

Nice To Haves

Previous experience in the hospitality industry
Experience in hospitality sales, policies, and procedures

Responsibilities

Direct the day-to-day activities of the sales department; plan, organize, and assign work as needed, develop and communicate strategies and goals, train and advise team of policies and procedures.
Develop business through direct sales solicitation; secure new clients; maintain existing clients while executing sales plans strategy to maximize profitability of the hotel; follow up on leads to gain additional business.
Increase profitable sales volume by meeting and exceeding the financial and proactive selling goals established by executive management; ensure all pertinent aspects of solicitation, closing, and client communications are complete and documented.
Develop and assist with marketing and sales strategy based on the strengths within each market segment; implement marketing and sales plan; become familiar with the hotel demand segment and takes advantage of hotel’s strengths against competitors while analyzing the competitors’ strengths and weaknesses.
Analyze current/potential market sales and trends; coordinate all activity to maintain and increase revenue and market share through added business volume and increase rate; conduct ongoing competitor pricing and product analysis to ensure proper rate positioning and product offering relative to the competition.
Prepares departmental budget that reflects the hotel’s business plan; forecast occupancy fluctuations and direct selling activities to maximize revenue; forecast occupancy changes based on market conditions; meet or exceed budgeted revenue per available room (REVPAR) for the hotel.
Achieve sales revenue goals by managing to sell in-house guests (this may include greeting tours, converse with guests during the continental breakfast and the rest of their stay with us) and room nights through outside sales calls, telemarketing, hotel site visits to include banquet facilities and tours, networking events; etc.
Support Guest Services as the hotel’s driving philosophy; demonstrates a commitment to Guest Services by responding to guests needs and providing resolution; execute the operational aspects of business booked (generating proposals, contracts, and guest correspondence).
Perform other tasks as necessary or required to meet or exceed guest satisfaction.