Director of Sales

Charlestowne Hotels • Lake Forest, IL

3d

About The Position

The Director of Sales is responsible for the hotel's daily sales efforts and overall positioning, brand communication, and customer development across rooms, dining outlets, and event space. The role also oversees rental revenue, yield strategies, implementation, market performance, and achievement of budget, forecast, and optimal business-mix targets. Sales strategies include pricing, status, direct sales, market mix, marketing, and public relations. The position requires a dynamic leadership style, excellent communication and decision-making skills, and strong business acumen.

The Director of Sales prepares sales reports and the annual sales and marketing plan, develops sales programs to increase awareness and positive perceptions of the hotel, and directs group, transient, and banquet sales activities to maximize revenue. The role works with the General Manager on marketing, advertising, sales plans and programs, and the annual budget; develops rates and group-sales strategies based on competitive data, demand analysis, and mix management; and builds the hotel's and brand's reputation in the local community. The Director also prepares strategic sales plans, reports, goals, budgets, forecasts, and other required materials, and performs other duties as assigned.

Requirements

• Previous hotel sales experience required.
• Knowledge of the travel industry, current market trends, and economic factors.
• Extensive skill in developing and delivering sales presentations.
• A proven track record of prospecting for new business and closing deals.
• Ability to make quick decisions and work in a hectic and diverse work environment.
• Strong ability to prioritize, organize, and manage competing priorities.
• Well-developed leadership and problem-solving skills.
• Ability to build and maintain business relationships.
• Excellent or above-average reading, writing, and oral proficiency in English.
• Ability to access, understand, and accurately input information using a moderately complex computer system.
• Ability to listen effectively, communicate, and use diplomacy with internal and external customers and staff in all situations.
• Ability to stand and move throughout the hotel property and continuously perform essential job functions.
• Ability to meet the physical demands of the role, including regularly standing, walking, sitting, using hands, reaching, climbing or balancing, and talking or hearing; frequently stooping, kneeling, crouching or crawling, and tasting or smelling; and regularly lifting or moving up to 25 pounds and occasionally up to 50 pounds. Peripheral vision and depth perception are required.

Nice To Haves

• Previous Director of Sales experience preferred.
• Previous lifestyle hotel experience is a plus.

Responsibilities

• Prepare sales reports and the annual sales and marketing plan.
• Create sales programs that increase awareness and positive perception of the hotel, its activities, culinary services, and personnel.
• Assist the General Manager with preparing marketing, advertising, and sales plans and programs, as well as the annual budget; manage within approved plans and budgets.
• Develop rates and group-sales deployment strategies by reviewing competitive data, demand analysis, and mix management.
• Develop awareness and the reputation of the hotel and brand in the local community.
• Direct and manage group, transient, and banquet sales activities to maximize hotel revenue.
• Prepare, implement, and compile data for the strategic sales plan, monthly reports, annual goals, sales and marketing budget, forecasts, and other required reports.
• Perform other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed