Director of Sales - Northern Colorado

Flood and Peterson Insurance • Greeley, CO

14h • $160,000 - $180,000

About The Position

Flood and Peterson is seeking a Director of Sales to build, develop, and lead a high-performing team of Risk Advisors in support of long-term growth objectives. This hands-on sales leadership role focuses on attracting and developing Risk Advisor talent and establishing the coaching, accountability, business planning, and sales disciplines needed to build successful, sustainable books of business. Success is measured by new-business production, advisor performance, talent development, sales culture, and the strength of the future Risk Advisor pipeline.

The Director leads recruiting, onboarding, retention, coaching, mentoring, training, and performance development for Risk Advisors. The role establishes business plans and measurable goals, reviews performance and pipeline health, reinforces consistent sales processes, and owns team-level production objectives. The Director also enhances sales tools and learning resources, reports on results and recruiting progress to leadership, and builds a values-based sales culture that supports continuous improvement and the development of future mentors and sales leaders.

After completion of training, the role offers a customizable schedule that may include up to two remote days per week, alternating five-day and 4.5-day work weeks, and flexibility in start and end times. Starting base pay is $160,000–$180,000 annually, with the possibility of exceeding that range for well-qualified candidates. The position is also eligible for an annual performance incentive program.

Requirements

• 4–6+ years of B2B, consultative, or commercial insurance sales experience.
• Demonstrated success in sales performance, talent development, and achieving business growth objectives.
• Experience leading and developing high-performing sales professionals.
• Strong recruiting, coaching, and mentoring capabilities.
• Knowledge of business planning, pipeline management, and revenue growth.
• Ability to use sales data and performance metrics to guide decisions.
• Strong communication, collaboration, and relationship-building skills.
• Current Colorado driver’s license and acceptable MVR.

Nice To Haves

• Sales leadership experience.
• Commercial insurance experience.
• Property & Casualty experience.

Responsibilities

• Lead the full lifecycle of attracting, hiring, onboarding, and retaining Risk Advisor talent.
• Build and maintain a candidate pipeline, oversee recruiting and selection, and develop sourcing channels for high-performing sales professionals.
• Partner with leadership to identify current and future talent needs based on geography, industry specialization, and growth objectives; develop a sustainable bench of future Risk Advisors and sales leaders.
• Coach, mentor, train, and develop Risk Advisors at all career stages through one-on-one coaching, individualized development plans, workshops, role-playing, and hands-on support.
• Improve advisor effectiveness in prospecting, client development, sales execution, and account growth while fostering learning, accountability, and improvement.
• Lead Risk Advisor business planning, including 30-, 60-, and 90-day plans for new advisors and annual goals and measurable priorities.
• Review business-plan progress, monitor key performance indicators, identify performance gaps, and hold advisors accountable to agreed-upon plans and growth objectives.
• Establish and reinforce consistent sales expectations and processes for prospecting, pipeline development, discovery, intake, and closing.
• Review pipeline quality and progression, promote CRM accuracy, and coach advisors on building balanced pipelines for sustainable growth.
• Own team-level production objectives, monitor results against individual and organizational goals, address performance challenges, support corrective action plans, and identify revenue-growth opportunities.
• Provide leadership with visibility into production, pipeline health, recruiting progress, and Risk Advisor development.
• Enhance sales tools, playbooks, and development resources; coordinate internal and external learning opportunities and encourage knowledge sharing.
• Build a sales culture grounded in meaningful impact, informed decision-making, service, partnership, innovation, accountability, continuous improvement, and specialized expertise.
• Develop Risk Advisors who model company values and can grow into future mentors and sales leaders.

Benefits

• Healthcare benefits.
• Paid time off.
• Volunteer time off.
• 401(k) program with company matching.
• Annual performance incentive program.
• Customizable schedule after training, potentially including up to two remote days per week, alternating five-day and 4.5-day work weeks, and flexibility in start and end times.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed