DIRECTOR OF SALES - KSWO

FOX Carolina News • Lawton, OK

14d

About The Position

Gray Media is seeking a hands-on Director of Sales to lead sales for KSWO in Lawton, Oklahoma, and KAUZ in Wichita Falls, Texas. The Director of Sales will recruit, train, coach, and motivate a high-performing team while driving sustainable revenue growth across broadcast, digital, and emerging platforms. The role oversees the full advertising revenue picture, including local direct business, new business, and multi-platform solutions, with a focus on client results, return on investment, and long-term growth. The successful leader will foster a collaborative, supportive, positive, and accountable culture while setting a high bar for performance.

The position will guide sales strategy and execution, expand adoption of new products and capabilities, and provide structure and oversight for sales systems, processes, and forecasting. The Director of Sales will partner with station and corporate teams to align strategy and execution. Gray Media is an Atlanta-headquartered multimedia company that owns local television stations and digital assets across 117 full-power television markets.

Requirements

• At least 5 years of local media sales experience.
• At least 3 years of sales leadership or management experience.
• Demonstrated success in strategic planning and revenue growth.
• Strong organizational skills, attention to detail, and follow-through.
• Strong computer skills.
• Excellent time-management skills.
• Ability to present, negotiate, close deals, and build long-term relationships.
• Must meet Gray Media driving requirements and have a valid driver's license.

Nice To Haves

• Experience selling across broadcast and digital platforms.
• Experience with Wide Orbit, Matrix, and Microsoft Office products.
• College degree.

Responsibilities

• Lead local sales strategy across broadcast, digital, and emerging platforms.
• Recruit, coach, and develop a motivated, high-performing sales team.
• Drive new local direct business and identify growth opportunities.
• Oversee advertising revenue, focusing on client ROI and long-term growth.
• Help expand and adopt new products and capabilities as they emerge.
• Provide structure and oversight for sales systems, processes, and forecasting.
• Set clear expectations, goals, and accountability across the team.
• Foster a culture of collaboration, positivity, urgency, and results.
• Partner with station and corporate teams to align strategy and execution.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed