Director of Sales

Pyramid Global Hospitality•Miami, FL

1d•Onsite

About The Position

The Director of Sales leads the overall sales strategy and revenue-generation efforts for THesis Hotel Miami, a Hilton property in Coral Gables. Reporting directly to the General Manager and partnering with Pyramid Global Hospitality’s regional sales, marketing, and revenue management leaders, the role drives top-line revenue across group, corporate, transient, leisure, social, catering, and business travel segments. As a member of the hotel’s Executive Committee, the Director of Sales combines strategic leadership, direct selling, account development, team leadership, and business planning to meet revenue goals and grow market share. The position focuses on maximizing Hilton’s commercial resources, distribution channels, and Hilton Honors while maintaining and expanding the hotel’s market position across Coral Gables, South Miami, Coconut Grove, Brickell, and the greater Miami market. The Director of Sales leads and develops the sales team, builds long-term client and community partnerships, works with Revenue Management on pricing and forecasting, and monitors competitive and market trends. The role also prepares forecasts, sales reports, market analyses, account updates, and business reviews for ownership and executive leadership, and contributes to hotel strategy, guest satisfaction, operational excellence, financial performance, and culture development.

Requirements

At least 5 years of progressive hotel sales experience, including at least 2 years in a Director of Sales, Associate Director of Sales, or comparable senior hotel sales leadership role in a full-service, upscale, luxury, or lifestyle hotel environment.
Proven success driving group, corporate, transient, catering, social, and locally negotiated revenue in competitive hotel markets.
Demonstrated expertise in proactive direct selling, strategic account management, prospecting, business development, contract negotiation, and revenue generation.
Strong understanding of hotel sales strategy, market segmentation, forecasting, competitive positioning, revenue optimization, and demand generation.
Working knowledge of hotel CRM platforms, property management systems, revenue management tools, and hospitality reporting systems.
Exceptional communication, presentation, negotiation, and relationship-building skills, including the ability to engage ownership, senior leadership, clients, meeting planners, and community partners.
Ability to build and maintain long-term relationships with key accounts, corporate travel managers, meeting planners, event professionals, and industry stakeholders.
Dynamic, entrepreneurial, results-oriented leadership and a passion for developing teams and achieving ambitious revenue goals.
Strong analytical skills, including the ability to interpret market data, evaluate account performance, identify trends, and turn insights into actionable sales strategies.

Nice To Haves

Bachelor’s degree in Hospitality Management, Business Administration, or a related field preferred.
Hilton experience strongly preferred, including proficiency with relevant Hilton sales and commercial platforms, distribution channels, and the Hilton Honors program.
Experience in an upscale, luxury, lifestyle, or full-service hotel environment strongly preferred.
South Florida or Miami market experience strongly preferred, including familiarity with Coral Gables, South Miami, Coconut Grove, Brickell, and greater Miami demand generators.
Experience developing business in corporate, healthcare, education or university, group, social, leisure, and local market segments preferred.

Responsibilities

Lead sales initiatives targeting corporate, group, university, healthcare, education, social, leisure, and locally negotiated business.
Develop and execute a Sales Business Plan aligned with revenue objectives, market-share growth, and ownership goals.
Drive proactive direct selling using Hilton sales resources, Hilton Honors, and distribution channels; prospect, engage clients, develop accounts, and acquire new business.
Build relationships with Hilton National Sales, corporate accounts, meeting and event planners, University of Miami-related organizations, healthcare organizations, local businesses, travel partners, destination organizations, and community stakeholders.
Identify and capture business opportunities across Coral Gables, South Miami, Coconut Grove, Brickell, and the greater Miami market.
Grow market share through targeted strategies for corporate travel, group meetings, university-related demand, social events, leisure business, and other high-value segments.
Manage key accounts and develop partnerships that generate repeat business, sustainable revenue growth, and customer loyalty.
Collaborate with Revenue Management on pricing, segmentation, forecasting, need-date strategies, and channel performance using Hilton systems and commercial best practices.
Lead, mentor, and develop the sales team, fostering accountability, collaboration, proactive selling, customer service, and performance excellence.
Represent THesis Hotel Miami in the local business and hospitality community through industry organizations, networking and client events, and destination partnerships.
Monitor competitor hotels, market trends, account production, booking patterns, and local demand generators, and adjust sales strategies accordingly.
Prepare and present forecasts, sales reports, market analyses, account production updates, and business reviews to ownership and executive leadership.
Serve on the Executive Committee and contribute to hotel strategy, guest satisfaction, operational excellence, financial performance, and culture development.