Director of Sales

Cedarhurst of Oakwood • Oakwood, GA

4d • $55,000 - $65,000

About The Position

The Director of Sales drives occupancy and revenue growth by leading the sales process from initial inquiry through move-in and ensuring the community meets or exceeds established goals. The role develops and executes strategic sales plans, expands referral networks, and builds relationships with prospective residents, families, and professional partners. As the community’s primary representative for inquiries and outreach, the Director of Sales works with the Executive Director and regional sales leaders on sales strategies and coaches staff to maximize referral opportunities. The position combines strategic planning, relationship management, and a solutions-focused approach to support a positive prospect experience and the community’s success.

The role requires movement throughout the community and may involve extended walking or standing, occasional stooping, kneeling, crouching, crawling, climbing, or balancing, and lifting up to 50 pounds independently or up to 200 pounds with assistance. The Director of Sales must follow infection prevention and control protocols, including using PPE when required, participate in staff activities that promote teamwork, and stay current with training and ongoing education.

Requirements

• Two or more years of successful sales experience.
• Demonstrated sales closing skills and a consistent record of high occupancy results.
• Proficiency with common digital tools and applications, including Microsoft Outlook, Excel, and Word, web-based platforms, electronic health record systems, and applicable HR-related systems.
• Ability to communicate effectively and identify and interpret written information.
• Ability to walk or stand for extended periods and move throughout the community and resident apartments.
• Ability to occasionally stoop, kneel, crouch, crawl, climb, or balance.
• Ability to lift up to 50 pounds independently and up to 200 pounds with assistance.
• Ability to comply with infection prevention and control protocols, including use of PPE when necessary.

Nice To Haves

• Bachelor’s degree.
• Two to five years of sales experience.
• Prior experience in senior living.
• CPR or BLS certification.

Responsibilities

• Prioritize and carry out revenue-generating sales activities that support community growth and operational success.
• Serve as the primary contact for phone inquiries and walk-in visitors, converting leads into move-ins to support occupancy.
• Develop and maintain outreach strategies that expand professional referral networks and generate qualified leads.
• Conduct discovery with prospective residents and families to understand needs and present tailored solutions, including Assisted Living or Memory Care placement.
• Follow up consistently and promptly to build trust, develop relationships, and help prospects through the decision-making process.
• Build partnerships with local businesses, healthcare providers, and senior resources to generate referrals and provide added value to prospects and families.
• Document and track sales activities in the designated CRM or database in accordance with company standards.
• Partner with the Executive Director and regional sales teams to develop and implement sales strategies and community outreach programs aligned with organizational goals.
• Work with the Executive Director to coach staff on generating referrals and managing inquiries effectively.
• Conduct staff coaching sessions on strategic sales approaches to improve conversion rates and the community’s reputation.
• Model effective communication between staff and families and help ensure residents’ physical, personal, and emotional wellbeing is addressed.
• Collaborate and demonstrate initiative and leadership in conflict resolution, fostering positive relationships among residents, families, staff, and community partners.
• Perform other duties as assigned.
• Follow infection prevention and control protocols, including using PPE when necessary.
• Participate in staff activities that foster teamwork, unity, and morale.
• Stay current on required training and ongoing education and pursue continuous learning.

Benefits

• Medical insurance.
• Life insurance.
• Long-term disability coverage.
• 401(k) plan with company match after one year of service for eligible employees.
• GROW Points rewards system.
• Exclusive Skechers shoe discounts.
• Early paycheck access.
• Comprehensive training and opportunities for personal and professional growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed