Director of Sales

Crestview Management, LLC•Irving, TX
•Onsite

About The Position

Marriott Dallas Las Colinas is a full-service business and leisure hotel in the Las Colinas business district. The Director of Sales leads the hotel's overall sales and marketing efforts, developing and executing strategies to drive revenue, maintain key client relationships, and position the hotel competitively. The role oversees sales across assigned market segments, including corporate business travel, group, catering, meetings, and other revenue opportunities, and collaborates with the General Manager, Revenue Management, Catering, and hotel leadership to set goals and achieve hotel performance objectives. The Director of Sales leads and develops the Sales and Catering team, manages key accounts and business development, supports pricing and revenue strategies, and coordinates with hotel operations to deliver on client commitments. The position also oversees sales reporting, forecasting, budgets, records, and sales systems. The schedule is flexible, with occasional evenings, weekends, and holidays required.

Requirements

  • At least 3 years of hotel sales leadership experience is preferred.
  • Strong understanding of hotel sales, revenue management, and market segmentation.
  • Proven ability to develop and execute successful sales strategies.
  • Demonstrated ability to lead, coach, and develop a sales team.
  • Strong negotiation, presentation, and relationship-building skills.
  • Excellent written and verbal communication skills.
  • Strong financial, analytical, and organizational abilities.
  • Ability to analyze market trends, production reports, and revenue opportunities.
  • Ability to manage multiple priorities and meet established deadlines.
  • Professional appearance and strong business presence.
  • Flexibility to attend client meetings, networking events, and occasional evening or weekend functions.

Nice To Haves

  • Previous Director of Sales or senior hotel sales management experience.
  • Experience in a full-service hotel environment.
  • Experience with Marriott sales systems and hotel technology platforms.

Responsibilities

  • Develop and execute the hotel's sales strategy in alignment with budgets, forecasts, and business objectives.
  • Establish departmental sales goals, objectives, performance expectations, and accountability.
  • Identify new business opportunities, grow market share, and drive revenue across corporate, group, catering, negotiated, and other assigned segments.
  • Build and maintain relationships with key accounts, local businesses, corporate clients, meeting planners, sports organizations, and industry partners.
  • Monitor market trends, competitor activity, economic conditions, occupancy, ADR, and revenue opportunities to guide sales strategies.
  • Conduct sales calls, client appointments, presentations, and property tours; oversee proposals, contracts, and client negotiations.
  • Lead, coach, and develop the Sales and Catering team; conduct sales meetings, strategy sessions, performance reviews, and training.
  • Monitor sales activity, account production, pipelines, conversion rates, group production, booking pace, tentative business, and lost business.
  • Support recruiting, interviewing, onboarding, and training of sales team members and foster a collaborative, results-driven sales culture.
  • Oversee key corporate and group accounts, pursue new business sources, and participate in networking events, industry associations, trade shows, and community activities.
  • Oversee the sales process from initial inquiry through contract and operational handoff, ensuring client expectations are communicated and fulfilled.
  • Partner with the General Manager and Revenue Management team on pricing, revenue strategies, forecasts, and weekly business strategy meetings.
  • Collaborate with Catering, Banquets, Food & Beverage, Front Office, Operations, and other department leaders to execute contracted business and support hotel performance.
  • Participate in leadership meetings, business reviews, and strategic planning; support hotel initiatives, brand standards, and company objectives.
  • Prepare and present sales reports, forecasts, production updates, performance summaries, and business plans.
  • Monitor departmental expenses and manage sales and marketing budgets; maintain accurate sales records, account information, and business development activity.
  • Oversee the use of hotel sales systems and reporting tools and communicate sales performance, opportunities, and challenges to hotel leadership and ownership.

Benefits

  • Health insurance
  • Dental insurance
  • Company-paid life insurance
  • Short-term and long-term disability insurance
  • Vision insurance
  • Critical illness coverage
  • Accident insurance
  • 401(k) with company match
  • Paid time off (PTO)
  • Free hotel rooms
  • Hotel discounts
  • Competitive compensation based on experience
  • Opportunity for professional growth within a multi-property hotel management company
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