Director of Sales

Trailborn Hotel Management•Wrightsville Beach, NC

3d•Onsite

About The Position

The Director of Sales is a proactive, hands-on sales leader responsible for driving group, corporate, and social business to Trailborn Surf & Sound. This on-property position reports directly to the General Manager and leads the property’s sales strategy, develops lasting client and partner relationships, and delivers revenue results supporting the hotel’s budget and the Trailborn brand. The position is bonus-eligible. The Director of Sales drives market share, RevPAR, ADR, profitability, and overall commercial performance through strategy and disciplined execution. The role develops and executes the annual sales plan, supports budgeting and forecasting with account-level insights and market trends, and builds business through corporate, association, SMERF, wedding, and meeting planner channels. The Director also leads and develops the property sales team and collaborates with other departments to ensure a smooth transition from contract to guest arrival. This is a regular, full-time, exempt position. Hospitality demands a flexible schedule that may include extended hours, evenings, weekends, and holidays as business coverage requires. The listed salary range is $115,000–$125,000.

Requirements

Demonstrated success driving commercial performance across multiple demand segments.
Self-starter with experience in both branded and independent hotels and resorts.
At least 5 years of hotel sales experience, including experience leading or mentoring a sales team.
Proven record of meeting group revenue goals.
Analytical and personable, with comfort handling contracts, forecasts, and production reports.
Strong written and verbal communication skills.
Working knowledge of sales and CRM systems.

Nice To Haves

Resort, lifestyle, or Marriott experience.
Bachelor’s degree in hospitality, business, or a related field, or equivalent experience.

Responsibilities

Drive market share, RevPAR, ADR, profitability, and total commercial performance through thoughtful strategy and disciplined execution.
Deliver results against budget, forecast, and annual production targets.
Develop and execute the annual sales plan, including target markets, account priorities, and quarterly action steps.
Support the budget and forecast process with account-level insights, market trends, and group-segment demand outlook.
Prospect and solicit new business through corporate, association, SMERF, wedding, and meeting planner channels, focusing on retreats and experience-driven programs suited to the property.
Build relationships with local partners, destination marketing organizations, and referral sources.
Represent the property at industry events, trade shows, and client site visits as needed.
Partner with Revenue Management and participate in RevMAX and property sales calls to align on strategy, booking windows, and demand periods.
Lead, coach, and develop the property sales team by setting clear goals, activity expectations, and accountability.
Work with Catering, Events, Front Office, and Operations to ensure a smooth transition from contract to arrival and protect the guest experience.