Director of Sales

Buffalo Lodging•Cheektowaga, NY

6d•Onsite

About The Position

The Director of Sales at Homewood Suites by Hilton/Buffalo-Airport is responsible for generating business and producing hotel revenue. The role focuses on meeting or exceeding planned revenue objectives for RevPAR, occupancy, and average daily rate (ADR), using a hands-on approach to pursue, qualify, and follow up on leads and book clients. The Director of Sales works with the General Manager to develop and maintain the hotel's sales and marketing plan and sales budget, and to maximize room revenue, particularly during forecasted low-occupancy periods.

Requirements

A bachelor's degree from a four-year college or university, or two to four years of related management or comparable experience, is strongly preferred.
Familiarity with analyzing profit and loss statements and other financial data is essential.
Ability to understand concepts, practices, pre-established guidelines, and procedures used by the company in relation to guest service.
Computer knowledge, including intranet, a property management system, Word, and Excel, is strongly preferred.
Valid driver's license and acceptable driving history, subject to company approval.

Nice To Haves

Brand experience is preferred.
A bachelor's degree or two to four years of related management or comparable experience is strongly preferred.
Computer knowledge including intranet, a property management system, Word, and Excel is strongly preferred.

Responsibilities

Conduct outside sales calls and secure, qualify, and follow up on leads to book clients.
Actively sell room nights through public relations, advertising, sales blitzes, direct mail campaigns, and other promotional programs.
Analyze the strengths and weaknesses of hotels in the competitive set and develop marketing strategies to counteract their success.
Develop and maintain the sales and marketing plan and sales budget with the General Manager, maximizing room revenue during forecasted low-occupancy periods.
Forecast occupancy fluctuations and direct selling activities to maximize revenue.
Meet or exceed planned revenue objectives for RevPAR, occupancy, and average daily rate (ADR).