Director of Sales
About The Position
Crowne Plaza North Augusta is seeking a dynamic, results-driven Director of Sales & Marketing to lead sales efforts, strengthen market presence, and drive revenue growth. The upscale, full-service hotel is located in the Riverside Village district and features 180 guestrooms, meeting and event spaces, and dining experiences. The role calls for a strategic, relationship-focused leader who can generate new business, develop a high-performing sales team, and build lasting partnerships throughout the Augusta and North Augusta markets. The Director will develop and execute sales and marketing plans, pursue business across multiple market segments, collaborate with hotel leadership and operational departments, and identify opportunities to improve revenue and market share.
Requirements
- Previous hotel sales leadership experience, preferably in a full-service hotel.
- Demonstrated success in revenue generation, business development, and account management.
- Strong leadership, communication, negotiation, and relationship-building skills.
- Knowledge of group sales, catering, revenue management, and hospitality marketing.
- Ability to work independently, prioritize effectively, and deliver measurable results.
Nice To Haves
- Experience with hotel sales systems and CRM platforms; Delphi and IHG experience preferred.
Responsibilities
- Develop and execute strategic sales and marketing plans to maximize revenue, occupancy, and market share.
- Generate new corporate, government, group, catering, and social event business through proactive prospecting and relationship-building.
- Lead, coach, and develop the sales team, setting clear performance goals and accountability.
- Build relationships with local businesses, community partners, event planners, and key market accounts.
- Partner with Revenue Management to develop pricing strategies, forecasts, and revenue opportunities.
- Oversee group bookings, proposals, contracts, site inspections, and client relationships.
- Develop marketing initiatives and digital strategies to enhance hotel visibility and attract new business.
- Collaborate with hotel leadership and operational departments to ensure successful execution of meetings and events.
- Monitor sales performance, market trends, and competitive positioning to identify growth opportunities.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
