Director of Sales

Sunrise Senior Living • Norwood, MA

5d • $32 - $43

About The Position

The Director of Sales leads marketing and sales strategy for a Sunrise Senior Living community, driving occupancy, revenue, and long-term growth. The role develops local sales plans, manages referral networks and prospect relationships, and works with community leadership to meet performance targets. It also oversees external business development, the move-in process, sales budgets, and sales coaching for community teams.

Requirements

• Proven sales and marketing success.
• Strong negotiation and relationship-building skills.
• Proficiency with CRM tools and Microsoft Office.
• Independent, goal-driven mindset.
• Flexibility to work evenings and weekends.

Responsibilities

• Analyze local market trends and create Sales & Marketing Plans.
• Build and manage referral networks to generate consistent leads.
• Advance prospects from inquiry through commitment using CRM tools.
• Conduct weekly strategy meetings with the Executive Director.
• Submit regular sales performance reports.
• Meet or exceed occupancy and revenue targets.
• Use pricing, services, and inventory strategies to maximize top-line performance.
• Conduct competitive analysis and adjust sales strategy accordingly.
• Deliver professional presentations to referral partners.
• Secure and maintain required credentialing with healthcare facilities.
• Strengthen community partnerships to grow census.
• Coordinate resident assessments and paperwork completion.
• Ensure regulatory compliance and smooth resident transitions.
• Manage the sales budget and expense controls.
• Train and coach community teams on sales accountability.

Benefits

• Medical, dental, vision, life, and disability plans.
• Retirement savings plans.
• Employee Assistance Program and discount program.
• Paid time off (PTO), sick time, and holiday pay.
• myFlexPay, allowing employees to get paid within hours of a shift.
• Tuition reimbursement.
• Potential discretionary and/or non-discretionary bonuses, subject to position, program eligibility, and performance.
• Some benefits have eligibility requirements.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed