Director of Sales

Cedarhurst of La Vista•La Vista, NE

About The Position

The Director of Sales drives occupancy and revenue growth by leading the sales process from initial inquiry through move-in and ensuring the community meets or exceeds established goals. The role develops and executes strategic sales plans, builds referral networks, and establishes relationships with prospective residents, families, and professional partners. As the community’s primary representative for inquiries and outreach, the Director partners with the Executive Director and regional sales leaders on sales strategies and coaches staff to maximize referral opportunities. The Director conducts prospect discovery, recommends tailored solutions such as Assisted Living or Memory Care, and follows up consistently to support prospects through their decision-making process. The role also documents sales activities in the designated CRM/database, develops partnerships with local organizations and healthcare providers, and supports effective communication and positive relationships among residents, families, staff, and community partners.

Requirements

Two or more years of successful sales experience.
Demonstrated sales closing skills and a consistent record of high occupancy results.
Proficiency with common digital tools and applications, including Microsoft Outlook, Excel, and Word; web-based platforms; electronic health record systems; and applicable HR systems.

Nice To Haves

Bachelor’s degree strongly preferred.
Two to five years of sales experience preferred.
Prior senior living experience strongly preferred.
CPR or BLS certification preferred.

Responsibilities

Prioritize and carry out revenue-generating sales activities that support community growth and operational success.
Act as the primary contact for phone inquiries and walk-in visitors, converting leads into move-ins to drive occupancy.
Develop and maintain outreach strategies that expand professional referral networks and generate qualified leads.
Conduct discovery with prospective residents and families to identify needs and present tailored solutions, including Assisted Living or Memory Care placement.
Follow up promptly and consistently to build trust and relationships and guide prospects through the decision-making process.
Build partnerships with local businesses, healthcare providers, and senior resources for referrals and added value for prospects and families.
Record and track sales activities in the designated CRM/database in accordance with company standards, providing leadership with visibility.
Partner with the Executive Director and regional sales teams to develop and implement sales strategies and community outreach programs aligned with organizational goals.
Collaborate with the Executive Director to coach and empower staff to generate referrals and manage inquiries effectively.
Lead staff coaching sessions on strategic sales approaches to improve conversion rates and community reputation.
Model effective communication between staff and families and support attention to residents’ physical, personal, and emotional wellbeing.
Demonstrate collaboration, initiative, and leadership in resolving conflicts and fostering positive relationships among residents, families, staff, and community partners.
Perform other duties as assigned.