Dir Sales & Marketing

WELLQUEST•Pasadena, CA

6d•$77,000 - $85,000•Onsite

About The Position

The Director of Sales & Marketing generates and manages leads for a senior living community and qualifies prospects through the admissions process to achieve budgeted occupancy targets. The role develops and carries out marketing, public relations, and advertising programs to expand referral sources and promote community programs. The Director maintains thorough knowledge of the community’s services and pricing, local market trends, and competitors, and spends a portion of the workweek marketing and selling outside the community. This position reports to the Executive Director. The Director organizes and manages the sales process, responds to inquiries, tracks leads and referral activity, builds relationships with community and professional referral sources, conducts tours, and supports successful move-ins. The role also maintains tour-ready model and respite rooms, coordinates marketing and advertising plans with executive and regional leaders, prepares reports and competitive market analyses, participates in meetings and events, and keeps knowledge of aging, assisted living, and dementia-specific care current through continuing education. The position requires regular work both inside and outside the community and the ability to perform its physical requirements.

Requirements

Bachelor’s degree in communications, public relations, marketing, or a related field, or equivalent experience preferred.
Minimum of two years of experience working in the long-term care industry preferred.
Some knowledge of health care terminology.
Ability to perform calculations needed to track referrals, prepare reports, and complete admissions documents.
Ability to understand complex issues, make decisions, and prioritize job requirements.
Exceptional verbal and written communication skills when working with referral sources, residents, family members, and coworkers.
Ability to speak confidently and effectively in front of groups.
Proficiency with basic office equipment, including a personal computer.
Ability to remain mobile and perform the physical requirements of the job, including spending most of the workday or workweek marketing and selling outside the community.
Good physical health verified by a health screening, including a chest x-ray or an intradermal test result no more than six months before or seven days after employment.
Ability to demonstrate sincere compassion and genuine concern for the physical and emotional needs of older adults and their families.
Team spirit, good character, and personal integrity.
Must pass a criminal record clearance before beginning work in the community, as required by Title 22.

Nice To Haves

Bachelor’s degree in communications, public relations, marketing, or a related field.
At least two years of experience working in the long-term care industry.

Responsibilities

Develop an organized marketing and sales approach that moves prospects through the sales process and achieves budgeted occupancy targets.
Generate qualified inquiries, referrals, and tours, and close sales to maintain budgeted occupancy.
Use recognized sales methods to meet closing targets through effective information gathering and value-based presentations.
Respond to incoming inquiries and follow up through calls, cards or letters, mailed information, and other methods.
Enter lead and activity information accurately and promptly in the You’ve Got Leads database; maintain current referral, mailing-list, and customer information.
Build and maintain a network of community and professional referral sources, including making personal visits and sponsoring networking functions at the property.
Meet the required number of marketing contacts per week and maintain an outside referral database.
Represent the community, its services, and pricing accurately in all interactions.
Inspect model, respite, and rent-ready rooms; ensure rooms and common areas are ready for tours; and coordinate furnishings and decor with the Executive Director.
Conduct a morning community walk-through to prepare for tours.
Complete weekly marketing reports and report regularly to the Executive Director on census, admissions, discharges, transfers, deposits, inquiries, and tours.
Maintain a list of model, respite, and rent-ready room availability.
Attend relevant local networking functions and participate in required daily stand-up meetings.
Track referral sources and information requests to measure contact success rates.
Assist with required information and processes for successful move-ins as requested.
Work with the Executive Director and Regional Sales & Marketing Director on marketing, advertising, public relations, promotional materials, and advertising resources.
Complete a Competitive Market Analysis at least twice yearly or as directed.
Perform clerical work related to the position and help set up and tear down special events.
Maintain current knowledge of aging, assisted living, and dementia-specific care through continuing education.
Encourage teamwork, maintain a positive and professional image, and help ensure a safe and secure environment for staff, residents, and guests.
Perform other duties consistent with the position as assigned by the Executive Director.