Director of Sales and Marketing - Eaton DC

Schulte Hospitality Group • Washington, DC

3d

About The Position

Schulte Hospitality Group is seeking a dynamic, service-oriented Director of Sales and Marketing for Eaton DC. The role leads hotel sales and marketing activities, supports revenue growth, and promotes a teamwork environment through clear communication and positive leadership. The Director provides pricing guidance to sales staff, develops knowledge of hotel operations, ensures adherence to sales policies and procedures, and builds customer loyalty through service excellence.

The position identifies and pursues new and repeat business, monitors market conditions and competitors, analyzes sales and revenue reports, contributes to forecasting, and develops strategies to improve market performance. It also oversees marketing initiatives and sales programs, tracks return on investment, prepares annual marketing, business, and budget plans, and sets and monitors team goals. The role requires a bachelor's degree in Hotel Administration, Business, or Marketing and at least five years of progressive hotel sales experience with leadership responsibilities. Flexible hours may include evenings, weekends, and holidays, and travel may be required.

Requirements

• Bachelor's degree in Hotel Administration, Business, or Marketing.
• At least five years of progressive hotel sales experience with leadership responsibilities.
• Strong analytical skills relating to impact on hotel revenues.
• Ability to communicate effectively verbally and in writing.
• Strong interpersonal skills.
• Strong understanding of revenue management principles.
• Proficiency in Microsoft Office, particularly Excel, Word, and Outlook.
• Ability to travel as needed.
• Flexible work hours that may include evenings, weekends, and holidays.

Responsibilities

• Maintain and promote a teamwork environment through effective communication and positive leadership.
• Provide pricing and guidance recommendations to sales staff and review and approve special corporate negotiated rates.
• Develop a working knowledge of hotel operations, including food and beverage, guest services, and reservations.
• Develop knowledge of and ensure adherence to company sales policies and standard operating procedures.
• Drive customer loyalty and grow account share by delivering service excellence throughout each customer experience.
• Guide annual RFP season for National Sales with support from the General Manager and/or Regional Director of Sales and National Sales.
• Ensure solicitation, closing, and customer communications are completed and documented for the team.
• Identify and pursue new and repeat business through prospecting calls, visits, site tours, lunches, and networking events.
• Maintain market awareness to predict revenue opportunities and set proactive strategies.
• Analyze sales and revenue management reports to identify trends and future demand opportunities; monitor pricing, MAR, and other minimums against inventory, sales and revenue strategies, and market demand.
• Participate in revenue and expense forecasting.
• Conduct ongoing competitor price and product analysis to support appropriate rate positioning and product offerings.
• Conduct weekly and monthly share analyses of hotel performance versus competitors and implement strategies with regional sales, revenue management, and hotel leadership.
• Recommend and implement hotel sales programs and accurately track return on investment.
• Initiate printed and online marketing efforts, including sales collateral, direct mail, discount promotions, email marketing, and website presence, and track return on investment for advertising and marketing spend.
• Prepare annual marketing, business, and budget plans.
• Set and monitor team member goals, including weekly sales activities and monthly, quarterly, and yearly room-night and revenue goals.
• Abide by Prime Time Selling hours.
• Perform other job-related duties as assigned.

Benefits

• Daily Pay access, allowing associates to get paid today for work today.
• Free telemedicine and virtual mental health care access for all associates starting day one.
• Multiple health insurance and life insurance options.
• 401(k) plan with company match.
• Paid parental leave.
• Paid time off for eligible associates under company policy.
• Holiday pay.
• Pet insurance.
• Employee Assistance Program.
• Schulte Savings Marketplace discounts on event tickets, electronics, gym memberships, and more.
• Flexible work environment and opportunities for career growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Director