Director of Retail - Salary: $120,000 - $140,000

Six Flags Entertainment Corporation•Valencia, CA

About The Position

The Director of Retail is accountable for the overall operational success of the Retail Division, which consists of the Merchandise, Games, and Extra Charge departments. The role collaborates with the Park President and Support Center partners on strategic direction in alignment with Six Flags and Magic Mountain goals. The Director develops and manages the division’s business plan and financial performance, including revenue growth, expense control, profitability, labor management, and achievement of budgeted targets. The role champions the Magic Mountain brand through distinctive merchandise and product presentations, and collaborates on event-driven offerings that support seasonal events and enhance the guest experience. The position oversees department management, including hiring, development, performance management, and leadership decisions. It partners with Support Center teams on inventory, product development, pricing, operations, capital projects, and resource allocation. The Director ensures customer-service standards, legal and regulatory compliance, and workplace safety practices across the division.

Requirements

Bachelor’s degree; a business emphasis is preferred.
Strong retail background managing a multi-unit operation, preferably in a theme park environment.
Retail buying experience involving hard and soft goods.
Games management experience.
At least 7–10 years of experience directing leaders with functional-area responsibilities and undertaking hiring, termination, corrective action, and performance-review actions.
Valid California Driver’s License.
Ability to work nights, weekends, and holiday periods to meet business needs.

Nice To Haves

Business emphasis in the degree.
Experience managing a multi-unit retail operation in a theme park environment.
Warehouse or logistics experience.

Responsibilities

Develop a business plan with goals and objectives for the division, monitor progress, and adjust plans to address opportunities and risks.
Ensure financial, guest-service, and associate-experience goals align with the park’s long-range plan.
Champion the Magic Mountain brand through compelling, story-driven displays and product presentations across retail locations.
Collaborate with the Director of Live Entertainment on seasonal event merchandise and product offerings.
Manage and optimize the division’s annual and day-to-day P&L, including expense control, revenue growth, profitability, and budget targets.
Monitor financial performance and labor management to increase per-capita spending, optimize staffing, improve labor efficiency, and align resources with demand.
Collaborate with the Park President and Support Center partners to develop the division’s long-term vision and recommend capital expenditures and resource allocation.
Partner with the Parks’ Construction team on capital projects.
Oversee department managers’ hiring, development, and leadership; address performance and disciplinary concerns; participate in promotion, demotion, and termination decisions; and review and approve staff performance evaluations.
Partner with Support Center Merchandise Buyers on inventory management, quality control, brand integrity, vendor selection, and product development.
Ensure customer-service standards are applied across operations, including location appearance, product presentation, services, and return and refund procedures.
Work with Support Center partners to develop and execute pricing, product, and operating plans using enterprise resources effectively.
Ensure compliance with applicable local, state, and federal laws and regulations, including health, gaming, product safety, and liability requirements.
Develop and manage safety processes and policies, address safety concerns, and provide personnel with necessary training to maintain a safe and clean workplace.
Perform other duties as assigned.