Director of Retail Sales
About The Position
Lakeshore is seeking a Director of Retail Sales to set the sales strategy for its retail stores. This role is suited to an experienced multi-unit retail sales leader who can apply analytical rigor, set direction, and hold programs to measurable results. Working directly with the Vice President of Stores, the Director reviews sales and customer data across Lakeshore, identifies opportunities, and develops plans to drive customer retention and revenue growth while supporting institutional sales for the Retail Sales Division. The Director’s strategy is implemented through Retail Territory Managers working with Store Managers across the locations. The role sets priorities, evolves selling standards as the business grows, measures program effectiveness, and keeps cross-functional partners aligned. It also leads chain-wide selling programs and the retail B2B and outreach strategy across educator, school, childcare, and community segments.
Requirements
- 7+ years of progressive sales leadership in multi-unit retail, including ownership of chain-wide or multi-region sales strategy.
- 3+ years carrying a revenue number or P&L line, with demonstrated delivery against it.
- Proven record of designing sales programs and scaling them across a multi-unit fleet with measurable revenue results.
- Strong analytical skills and experience turning retail sales data into strategy.
- Strong financial fluency, including budgeting, forecasting, opportunity sizing, and margin impact.
- Ability to travel up to 50% nationally for store diagnostics, pilots, and field engagement.
- Ability to turn complex data into a clear strategy and defend it with executives.
- Ability to hold programs to measurable results and determine when to scale, fix, or stop them.
- Ability to influence peers, executives, and field leaders without relying on line authority.
- Concise communication skills, with the ability to lead with a recommendation and support it with evidence.
Nice To Haves
- Experience building B2B, institutional, or community outreach sales within a multi-unit retail business.
Responsibilities
- Drive retail sales strategy with the Vice President of Stores by reviewing sales, transaction, UPT, AOV, and customer data, identifying opportunities, and setting priorities for each period.
- Assist in setting and adjusting the annual retail sales plan and rolling forecast.
- Define recovery plans for stores with sales opportunities and provide executive leadership with clear, actionable recommendations.
- Lead chain-wide selling programs, including customer outreach, educator partnerships, community events, and loyalty programs, and measure their results.
- Evolve the Lakeshore selling model and standards as the business grows.
- Keep the playbooks and tools used by Territory Managers and Store Managers current and effective.
- Lead the retail B2B and outreach strategy across educator, school, childcare, and community segments.
- Connect stores with sales teams so leads and opportunities move smoothly between channels.
Benefits
- Bonus eligibility.
- Paid leave for new parents.
- Medical, dental, and vision coverage, including EPO, PPO, and HSA options.
- 401(k) retirement plan with company contribution.
- Flexible benefits.
- On-site preschool for employees’ children.
- On-site employee gym.
- Generous employee discount.
- Casual dress.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
