Director of Retail

Six Flags Entertainment Corporation•Valencia, CA

About The Position

The Director of Retail is accountable for the operational success of the Retail Division, which includes Merchandise, Games, and Extra Charge departments. The role collaborates with the Park President and support center partners to set strategic direction aligned with Six Flags and Magic Mountain goals. The Director develops and manages the division’s business plan and financial performance, champions the Magic Mountain brand across retail locations, and works with partners to deliver merchandise and services that support the guest experience and park events. The position also oversees department management and staffing, inventory and product standards, customer service, pricing and operating plans, capital projects, compliance, and workplace safety.

Requirements

Bachelor’s degree required; a business emphasis is preferred.
Strong retail background managing a multi-unit operation, preferably in a theme park environment.
Retail buying experience with hard and soft goods.
Games management experience.
At least 7–10 years of experience directing leaders with functional-area responsibilities and carrying out hiring, termination, corrective action, and performance reviews.
Valid California Driver’s License.
Ability to work nights, weekends, and holiday periods to meet business needs.

Nice To Haves

Bachelor’s degree with an emphasis in Business.
Theme park retail experience.
Prior working knowledge of warehouse or logistics operations.

Responsibilities

Develop a divisional business plan with financial, guest-service, and associate-experience goals aligned with the park’s long-range plan; monitor progress and adjust plans to pursue opportunities and reduce risks.
Protect and strengthen the Magic Mountain brand across retail locations through distinctive, story-driven displays and product presentations.
Collaborate with the Director of Live Entertainment on seasonal event merchandise that supports event stories, enhances the guest experience, increases retail sales, and encourages repeat visits.
Manage and optimize the division’s annual and day-to-day P&L, including expense control, revenue growth, profitability, and achievement of budget targets.
Monitor financial performance and labor management to increase per-capita spending, optimize staffing, improve labor efficiency, and align resources with demand and profitability goals.
Work with the Park President and Support Center Retail, Games, and Extra Charge division to develop the division’s long-term vision, recommend capital expenditures, and allocate resources efficiently.
Partner with the Parks’ Construction team on capital projects.
Oversee department management’s hiring, development, and leadership; address performance and disciplinary concerns; contribute to promotion, demotion, and termination decisions; and review and approve staff performance evaluations.
Partner with the Support Center Merchandise Buyers team on inventory management, quality control, brand integrity, vendor selection, and product development in accordance with legal, ethical, and policy requirements.
Ensure Magic Mountain customer service standards are applied to location appearance, product presentation, services, and return and refund procedures.
Work with support center partners to develop and execute pricing, product, and operating plans that use enterprise resources effectively.
Ensure divisional compliance with local, state, and federal laws and regulations, including LA County Health Department requirements, gaming regulations, and product safety and liability regulations.
Develop, implement, and manage safety processes and policies in accordance with Magic Mountain, Six Flags, and regulatory requirements; address safety concerns and provide necessary training for a safe and clean workplace.
Perform other assigned duties.